Introducing the SustainSpot Project: A Step Towards a Sustainable Future with Next-Gen Vending Machines

The Launch of the SustainSpot Project at Meidaimae Station

On July 25, 2025, Wako Co., Ltd. will introduce the SustainSpot project at Meidaimae Station, part of its revolutionary PickMeUp vending machine initiative. This program is designed to tackle the pressing issue of food waste while enhancing consumer satisfaction through affordable, quality offerings.

What is SustainSpot?

The SustainSpot initiative focuses on selling products nearing their expiration date or those that are in excess stock and cannot be sold in conventional retail outlets. Utilizing state-of-the-art vending machines, these items—including delicious food that’s still perfectly safe to consume—will be offered at reduced prices, connecting manufacturers' challenges with consumers' needs.

Background and Objectives

Rising concerns regarding climate change and resource depletion have driven the demand for environmentally conscious business practices. Vending machines are ubiquitous in our daily lives, but their operation often contributes to energy consumption and waste issues, such as packaging disposal. Wako aims to leverage vending machines to provide practical, sustainable choices for consumers, thereby enhancing awareness and promoting a more sustainable society.

Future Prospects

Through this initiative, Wako envisions vending machines as pivotal platforms for co-creating a sustainable community rather than merely serving as product dispensers. The company plans to reinforce collaborations with customers and partner organizations, actively incorporating eco-friendly technology and services while launching new sustainable initiatives.

Upcoming Developments

SustainSpot isn't just limited to Meidaimae. Additional locations, including PickMeUp KITTE Osaka, PickMeUp Takenotsuka, minanoba Sagamihara in August and, in September, Musashi Kosugi Tokyu Food Show Slice, Perie Nishi Chiba, and JR Iidabashi Station will open, demonstrating Wako's commitment to expanding this sustainable model.

Wako intends to provide a new purchasing experience that benefits customers using station facilities and commercial spaces while contributing to the advancement of a sustainable society through the SustainSpot initiative and next-generation vending machines.

Collaboration Opportunities

Wako is calling upon interested manufacturers and trading companies to support the SustainSpot project. This initiative aims to balance environmental impact mitigation with convenience through the establishment of cutting-edge vending machines that contribute to a sustainable community.

Reinventing Consumer Experiences with PickMeUp

Wako Co., Ltd. introduces a unique service that allows manufacturers to reach customers in bustling train station environments and commercial facilities without incurring advertising expenses. The PickMeUp platform provides effective promotional opportunities via digital signage and revenue-sharing models, minimizing the burden on participating vendors while encouraging sales.

With a diverse range of products, from food items to miscellaneous goods, Wako plays a vital role in expanding business opportunities and market reach for its partners.

Service Highlights

- Location Accessibility: Gain entry to high-traffic areas within train stations and shopping centers.
- Sales Representation: Wako manages restocking, revenue tracking, and customer engagement, allowing vendors to focus on production and marketing.
- Product Versatility: Capable of accommodating frozen, chilled, and room temperature items.
- Digital Advertising: Utilize 32-inch large digital signage for effective product presentations, including video ads.

For more details about Wako's next-generation vending machine initiative, visit the official websites here and here.