GoDaddy Unveils Its Super Bowl 2025 Ad Featuring AI-Powered Solutions
As the world gears up for the 2025 Super Bowl, GoDaddy is making waves with its exciting commercial debut featuring the talented Walton Goggins, a two-time EMMY® award nominee. Titled "Act Like You Know," the ad highlights the innovative GoDaddy Airo®, an AI-driven tool that aims to support entrepreneurs in bringing their business ideas to fruition. This commercial marks GoDaddy's return to Super Bowl advertising after an eight-year break, signaling a strong commitment to empowering small business owners globally.
In the ad, Goggins plays an aspiring entrepreneur who dreams of creating a brand of unique goggle glasses, aptly named Walton Goggins Goggle Glasses. Despite his success in Hollywood, he humorously contrasts his acting skills to the challenges of running a business, declaring entrepreneurship his most challenging role to date. Through the lens of humor, the commercial illustrates how GoDaddy Airo® assists in turning business concepts into reality, equipping users with tools for logo creation, website development, and social media marketing.
GoDaddy's Chief Marketing Officer, Fara Howard, expressed her excitement about the collaboration. "When we set out to tell the story of empowering entrepreneurs with GoDaddy Airo, we knew we wanted to tell that story through the lens of an actual entrepreneur. Walton was the perfect partner—he had a passion for entrepreneurship and eyewear, and GoDaddy Airo could help him bring it to life."
The ad features several of Goggins' comedic portrayals, including a bumbling detective and a clueless astronaut, showcasing his charm and humor. However, the narrative shifts as he steps into his office, surrounded by stacks of his signature Goggle Glasses and the reality of small business challenges. With GoDaddy Airo® at his side, Goggins confidently proclaims that, despite his initial uncertainty, the AI tool has enabled him to create a professional online presence with ease.
The message is clear: anyone with an idea can become a business owner with the right resources. GoDaddy Airo® is designed to make the daunting task of starting and running a business feel achievable, rendering the entrepreneurial journey smoother and more accessible. The advertisement aims to resonate with the millions of individuals who have dreams of launching their brands but may lack the confidence or skills to do so alone.
With over 3 million U.S. customers already utilizing GoDaddy Airo®, the company is strategically placing this ad during a pivotal moment in the Super Bowl—during the two-minute warning of the fourth quarter—where viewership peaks. The spot will also be widely available on GoDaddy’s digital platforms and various social media channels.
Furthermore, this marketing campaign promises to extend beyond the Super Bowl, with multi-channel promotions set to showcase GoDaddy Airo® as a crucial partner for small businesses throughout the year. By leveraging Goggins' star power and GoDaddy's robust services, the campaign aims to inspire countless entrepreneurs to take the plunge into business ownership.
As this year's Super Bowl approaches, anticipation is building not just for the game, but for GoDaddy’s humorous and impactful message that could very well redefine what it means to be a small business owner. With the perfect combination of talent, innovation, and humor, GoDaddy is ready to take center stage on Super Bowl Sunday.
In the ad, Goggins plays an aspiring entrepreneur who dreams of creating a brand of unique goggle glasses, aptly named Walton Goggins Goggle Glasses. Despite his success in Hollywood, he humorously contrasts his acting skills to the challenges of running a business, declaring entrepreneurship his most challenging role to date. Through the lens of humor, the commercial illustrates how GoDaddy Airo® assists in turning business concepts into reality, equipping users with tools for logo creation, website development, and social media marketing.
GoDaddy's Chief Marketing Officer, Fara Howard, expressed her excitement about the collaboration. "When we set out to tell the story of empowering entrepreneurs with GoDaddy Airo, we knew we wanted to tell that story through the lens of an actual entrepreneur. Walton was the perfect partner—he had a passion for entrepreneurship and eyewear, and GoDaddy Airo could help him bring it to life."
The ad features several of Goggins' comedic portrayals, including a bumbling detective and a clueless astronaut, showcasing his charm and humor. However, the narrative shifts as he steps into his office, surrounded by stacks of his signature Goggle Glasses and the reality of small business challenges. With GoDaddy Airo® at his side, Goggins confidently proclaims that, despite his initial uncertainty, the AI tool has enabled him to create a professional online presence with ease.
The message is clear: anyone with an idea can become a business owner with the right resources. GoDaddy Airo® is designed to make the daunting task of starting and running a business feel achievable, rendering the entrepreneurial journey smoother and more accessible. The advertisement aims to resonate with the millions of individuals who have dreams of launching their brands but may lack the confidence or skills to do so alone.
With over 3 million U.S. customers already utilizing GoDaddy Airo®, the company is strategically placing this ad during a pivotal moment in the Super Bowl—during the two-minute warning of the fourth quarter—where viewership peaks. The spot will also be widely available on GoDaddy’s digital platforms and various social media channels.
Furthermore, this marketing campaign promises to extend beyond the Super Bowl, with multi-channel promotions set to showcase GoDaddy Airo® as a crucial partner for small businesses throughout the year. By leveraging Goggins' star power and GoDaddy's robust services, the campaign aims to inspire countless entrepreneurs to take the plunge into business ownership.
As this year's Super Bowl approaches, anticipation is building not just for the game, but for GoDaddy’s humorous and impactful message that could very well redefine what it means to be a small business owner. With the perfect combination of talent, innovation, and humor, GoDaddy is ready to take center stage on Super Bowl Sunday.
Topics Consumer Products & Retail）
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