#Japan #Tokyo #Broccoli #Broad Mind #STELAQ

Introducing the Second Financial Education Program 'Broccoli'

Overview
Broad Mind Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Kiyoshi Ito; Securities Code: 7343) provides financial services designed to support people in realizing their life plans under the philosophy of 'Unleashing the Power of Finance.' Recently, they announced the launch of the second semester of their financial education program 'Broccoli' at STELAQ, a subsidiary of SOLIZE Corporation, which is listed on the Tokyo Stock Exchange. The program focuses on achieving financial well-being for employees.

The Positive Impact of the First Semester

The initial phase of the 'Broccoli' program started in June 2025. Employees interested in the program were invited to register. Feedback from participants highlighted the program's effectiveness in enhancing financial literacy and reducing financial anxieties. Participants reported, "I was able to organize fragmented knowledge," "Understanding public systems has lessened my vague concerns," and "It prompted me to reevaluate my defined contribution pension after a long time."

Moreover, many echoed a desire for continuous education, stating, "Money is a lifelong concern, so I want periodic updates," and suggested that a structured system provided by the company would facilitate ongoing learning.

Participant Interviews

Interviews with participants from the first semester can be found on the company's official note, detailing their experiences and the value of financial education.

Features of the Second Semester

Building on the feedback from the first semester, the second semester offers a more flexible curriculum tailored to individual life stages and interests, providing participants with various options:

• - Options Available: Light Plan and Standard Plan

Participants can choose from the following programs:
- Basic Program
- Program for Employees Pre and Post Parenthood
- Program for Employees Preparing for Retirement Around Age 50

Employees opting for the Standard Plan will benefit from the ability to chat with financial planners (FP) for support and will also have access to free consultations for personalized financial analysis and solutions through the 'Money Pro' service.

Growing Corporate Interest in Financial Education

There is a significant rise in corporations recognizing the importance of financial education for employees. According to a survey by the Financial and Economic Education Promotion Organization (J-FLEC), the most sought-after training among Generation Z is 'asset formation and financial literacy training,' with a notable 79.1% expressing a heightened willingness to apply to companies that offer such education.

In an era where human capital management is prioritized, financial education is becoming critical in enhancing recruitment competitiveness, reducing turnover, and improving employee engagement.

About 'Broccoli'

The 'Broccoli' program is an employee-centered financial education initiative provided as part of corporate welfare. It consists of a learning platform primarily featuring video content designed to improve financial literacy, budgeting skills, and life planning abilities from a balanced perspective, thus striving to achieve the financial well-being of each employee.

Furthermore, it has gained attention from companies searching for effective welfare solutions, serving not only as a continuous training program for defined contribution pensions but also as a comprehensive platform for career and money education.

Notably, 'Broccoli' was awarded in the Professional Category of the 'HR Awards 2025' by Japan's HR Department, affirming its innovative approach that goes beyond traditional one-off financial education through ongoing insights and support from financial coaches.

Currently, a free trial is available. For inquiries and materials, visit the official website.

Exploring Available Programs

Currently, 'Broccoli' offers four programs across three plans. For further details including beneficial outcomes experienced by companies after implementation, please refer to our official note which discusses various case studies and insights into the initiative.

About Broad Mind Co., Ltd.

Broad Mind Co., Ltd. positions itself as a financial service development company under the purpose of 'Unleashing the Power of Finance' to assist individuals in realizing their life plans. Its services include free consultations on a broad range of financial products, including insurance, securities, and housing loans through 'Money Pro,' as well as the innovative financial education program 'Broccoli' aimed at supporting financial well-being.

As we move forward, Broad Mind will continue to question 'Who is finance for?' as a financial partner and aims to implement a more ideal form of finance in society. For further information about Broad Mind, see here.