#Japan #Tokyo #Sports Innovation #DX Promotion Council #Treasen

National DX Promotion Council’s Breakthrough at ODEX 2025

The National DX Promotion Council (GDX) is set to make waves at the upcoming "5th Digitalization and DX Promotion Exhibition ODEX," scheduled for June 4-6, 2025, at Tokyo Big Sight, East Halls 1-3. This year, GDX has organized a special zone featuring 18 associate members to present a diverse array of local government DX solutions. Among the highlights will be an unprecedented integrated sports intelligence platform by Treasen, poised to transform local sports.

Revolutionizing Local Sports with Cutting-Edge Technology

Treasen's innovative sports DX solution promises comprehensive support aimed at enhancing local sports initiatives, athlete training programs, and the efficient management of regional sports facilities. This significant development follows the company's exclusive partnership with European sports tech leader Iterpro, concluded in May 2025. By integrating multiple APIs, Treasen's platform stands to boost the effectiveness and accessibility of sports initiatives at the community level.

Overview of the Event

• - Event Name: 5th Digitalization and DX Promotion Exhibition ODEX - Local Government Digitalization Support EXPO
• - Date: June 4-6, 2025, from 10:00 AM to 5:00 PM
• - Venue: Tokyo Big Sight, East Halls 1-3
• - Support: The event is backed by several governmental bodies including the Ministry of Internal Affairs and Communications, Ministry of Health, Labour and Welfare, Ministry of Economy, Trade and Industry, and the Ministry of Land, Infrastructure, Transport and Tourism.

GDX Special Exhibition Zone

GDX will utilize its exhibition zone to showcase the latest technologies and services aimed at addressing the digital challenges faced by local governments. Attendees can look forward to insights from the "Municipal DX Awareness and Actual Conditions Survey" conducted by GDX, showcasing case studies of collaboration between local governments and industry, and examples of advanced initiatives nationwide.

Insights into GDX Initiatives

During the event, GDX will report on various initiatives, including the results of the survey about the awareness and actual status of DX in municipalities, examples of successful collaborations, and consultations for problem-solving related to municipal digital transformation. This is essential in breaking down barriers to digital progress experienced by many local governments.

Treasen's Showcase of Sports DX Solutions

With an aim to revolutionize the promotion of community sports and athlete development, Treasen is introducing a groundbreaking integrated platform. This system is meticulously optimized for the Japanese local sports environment, providing state-of-the-art solutions stemming from their strategic partnership with Iterpro. Some key features of the platform include:

• - Video Analysis and Performance Assessment: Automated analysis of game footage and tracking player performance metrics, such as distance traveled, sprint counts, and passing success rates. This feature also facilitates improvements in coaching quality within municipal sports facilities while backing training programs with scientific data.
• - Health and Nutrition Management: This includes recording dietary habits, integrating health data such as body weight, fat percentage, and hydration levels, along with advanced measurements of muscle mass, basal metabolism, and body fat percentage. The platform aids in scientific coaching through analysis of correlations between nutrition and performance.
• - Schedule and Operations Management: Granting a comprehensive overview of facility bookings, event schedules, and coaching timelines, all aimed at streamlining local sports event operations and improving resident services.
• - Player Traits Analysis: This feature analyzes athlete personality traits to optimize team formation and coaching methods, as well as a system for recommending sports based on individual aptitudes.

Utilization Scenarios for Municipalities

The platform comes with several application scenarios for municipalities, including:

• - Enhanced promotion of sports initiatives
• - Objective evaluation and development of local athletes
• - Optimization of sports facility usage and operational efficiency
• - Utilization of data for public health programs
• - Discovering and nurturing local sports talent
• - Strengthening collaboration with school clubs and community teams
• - Training programs for coaches based on scientific principles
• - Supporting the career development of local athletes
• - Sports tourism and community revitalization
• - Event planning using competition data
• - Promotion of local sports and brand-building efforts

Join Us in Enhancing Local Governance and Sports Growth

As of now, applications for public membership for fiscal year 2025 are open, with no entrance or annual fees. This membership is designed for local government representatives seeking support for their digital transformation challenges. Special benefits include subscription to the "Local Government DX Guide," priority invitations to events, and networking opportunities. GDX is committed to addressing gaps in DX initiatives across municipalities, particularly in helping those unsure of where to start.

Together with industry partners, GDX seeks to build a future where local governments can fully leverage digital innovations to better serve their communities and enhance regional growth. For those interested in collaborating or seeking further information, please reach out to GDX’s office at:

• - Phone: 03-6683-0106
• - Email: info@gdx.or.jp