#Tokyo #Sasaki Mirei #Mireille #Miel Forest

The Launch of 'Mireille': Sasaki Mirei’s Original Brand

On July 18, 2025, Sasaki Mirei, the former member of Hinatazaka46, proudly launched her first original brand named 'Mireille'. The debut product under this brand is the exquisite 'Miel Forest' aromatherapy candle. Having meticulously crafted the scent, Mirei herself was involved in the entire fragrance development process to ensure it met her high standards. The candle comes in a generous 240g size and is priced at 6,500 yen (including tax).

Reservations for 'Miel Forest' will be available on HMV&BOOKS online starting at noon on July 18. Customers who purchase the candle will also receive a special commemorative postcard exclusive to the brand.

To celebrate the launch, a concept panel exhibition will be held at HMV&BOOKS SHIBUYA between August 1 and August 17, 2025. During this time, original merchandise including matchboxes, tote bags, and more will be available for sale. Furthermore, those who reserve the candle will have a chance to win tickets to a special talk show and a postcard giveaway event.

Product Overview

• - Product Name: 'Mireille' Aromatherapy Candle Miel Forest
• - Volume: 240g
• - Price: 6,500 yen (tax included)
• - Reservation Start Date: July 18, 2025
• - Sales Location: HMV&BOOKS online

The brand name 'Mireille' is derived from the French words meaning 'sun' or 'shining light'. The logo features a unique font from France and incorporates a design concept that intertwines the letters to represent the connection between 'Mirei' and 'U', where 'U' symbolizes 'you'. The brand's theme is about