#Japan #Tokyo #San-X #Sentimental Circus #Exclusive Products

Sentimental Circus POP-UP Shop: Celebrating 15 Years of Magic!

Sentimental Circus, the beloved brand created by San-X, is gearing up for a fantastic celebration marking its 15th anniversary! In honor of the launch of its new theme, "The Grimoire of Eternal Magic and Wishes," a special POP-UP SHOP will be held at three prominent locations beginning September 6, 2025: Animate Ikebukuro Main Store, Yamashiroya in Ueno, Tokyo, and Daimaru Fujii Central in Sapporo, Hokkaido.

This POP-UP SHOP is not just about shopping; it promises a feast for the senses with a variety of exclusive products, limited-edition novelties, and original artwork displays. Fans and newcomers alike can expect an engaging experience filled with excitement and nostalgia. Whether you’re a dedicated follower of the Sentimental Circus or just curious about this whimsical world, the POP-UP will have something for everyone.

Event Details

1. Animate Ikebukuro Main Store

Dates: September 6 (Sat) - September 21 (Sun)
Activities:

• - Original artwork exhibits
• - Special decorations
• - Photo spots for plush enthusiasts
• - Exclusive product launches
• - Special novelties for visitors
• - Collaboration with Animate Café Gratte
• - Greeting events with characters

The Animate Café Gratte collaboration will feature exclusive products at Animate Ikebukuro, Umeda, and Nagoya stores, ensuring fans can grab unique items at this venue.

2. Yamashiroya, Ueno, Tokyo

Dates: September 6 (Sat) - Ongoing
Activities:

• - Original artwork displays
• - Limited-edition product launches
• - Special novelties

Yamashiroya is set to charm visitors with its delightful offerings and exclusive items, perfect for collectors.

3. Daimaru Fujii Central, Sapporo, Hokkaido

Dates: September 6 (Sat) - September 28 (Sun)
Activities:

• - Original artwork exhibitions
• - Special displays
• - Exclusive product releases
• - Novelties for patrons
• - Character greeting events

This special event promises lots of fun, with a blend of art and merchandise. Have your cameras ready!

Additional Delight: Rilakkuma Store Campaign

Parallel to the main POP-UP SHOP, select Rilakkuma Stores will host an exciting campaign featuring Sentimental Circus-themed merchandise, running from September 13 to September 26, 2025. Participating stores include:

• - Rilakkuma Store in Kichijoji
• - Umeda in Osaka
• - Fukuoka Parco
• - Harajuku
• - Sunshine City in Ikebukuro
• - Shinsaibashi Parco
• - Nagoya Parco

This campaign will include:

• - Special product launches
• - A lottery for signed plush toys
• - Exclusive novelties like original badges and stickers

In Kichijoji, special displays including original artworks and dedicated photo spots are set to attract many fans.

About Sentimental Circus

The protagonist, Shappo, an abandoned stuffed toy, is the heart of Sentimental Circus. This secret circus crew comprises forgotten plush toys who secretly venture out at night, bringing friendship and magic to the world. With its enchanting stories, Sentimental Circus aims to connect with hearts and bring smiles to faces.

To catch more of the action, visit the 15th Anniversary Special Site or the Grimoire Special Site. Keep updated on the latest through the official Sentimental Circus X account.

With a variety of exclusive products, fun activities, and delightful surprises, the Sentimental Circus POP-UP SHOP is an event not to be missed. Whether you’re reliving you childhood or discovering the magic anew, this celebration will be a memorable experience for fans of all ages.