BRJ Corporation Launches Three-Wheeled Electric Board in Tachikawa

Revolutionizing Local Mobility in Tachikawa

BRJ Corporation, headquartered in Minato, Tokyo, is making strides in addressing the transportation gap in remote areas with its innovative electric mobility solutions. Their latest venture involves the deployment of a three-wheeled electric boarding vehicle, prominently wrapped with the design of the landmark "Nanana Vision" at the Sunagawa Nanaban Station in Tachikawa City. This initiative is part of their broader commitment to enhancing local economies through improved mobility.

The Concept Behind "Nanana Vision"

The "Nanana Vision" serves as a significant visual beacon, capturing attention with its 500-inch naked-eye 3D display. Managed by Tailwind System, this cutting-edge display attracts local businesses and residents alike. Its strategic location makes it an ideal platform for promoting local businesses while integrating them into a community-wide transportation system.

Located just a minute's walk from the Sunagawa Nanaban Station, the almost 15-meter-wide by nearly 4-meter-tall screen operates from 5:20 AM to 9:00 PM, showcasing both static images and videos. This setup not only draws in visitors but also emphasizes the importance of local businesses as integral players in the city's appeal.

Service Implementation and Community Engagement

BRJ aims to create a system that goes beyond providing just transportation. The focus is to engage local stakeholders including businesses and residents through a community sponsorship initiative termed “Local Sponsorship.” By visibly showcasing the support from local entities through vehicle branding, BRJ aims to cultivate a sense of pride among the inhabitants while enhancing local engagement and connectivity through mobility.

The operational model relies heavily on collaboration. According to BRJ’s president, Hideaki Miyauchi, local businesses represent collaborative partners in creating the city's charm. With a renewed focus on creating localized support systems, BRJ's initiative invites community members to partake in this journey towards enhanced urban liveliness and connectivity.

Prioritizing Safety with "Tockle"

Central to the success of BRJ's mobility services is the commitment to safety. The electric vehicle service, known as "Tockle," addresses the critical needs of local transportation while ensuring secure and reliable operations. The initiative is driven not only by the necessity of mobility in less densely populated areas but also by an unwavering assessment of safety.

Key Safety Features:

1. Geo-Fencing Technology: "Tockle" employs GPS tracking coupled with geo-fencing capabilities to restrict vehicle access to safe operational zones, effectively curbing risky driving behavior in designated areas.
2. No Night Operations: Unlike many in the industry that capitalize on late-night services, "Tockle" has chosen safety over profits by abstaining from nighttime operations. This decision underscores BRJ's commitment to prioritizing the wellbeing of its users.

Future Outlook

With the current implementation of the service in Tachikawa since October 2021 and its expansion under consideration in cities across Japan, including Kofu and Saga, BRJ Corporation is poised for continued growth and adaptation. The firm envisions establishing a new form of local infrastructure that supports not only transportation but also community development.

By connecting local enterprises, residents, and visitors through innovative mobility solutions, BRJ aims to cultivate a broader understanding of local pride and support for businesses.

In a rapidly evolving transportation landscape, BRJ Corporation stands firm in its vision: to create a future public transport system that is welcomed by people and cities alike. The journey towards dissolving the transportation void in rural areas is just the beginning, and further advancements will be made based on the collective support from local communities and businesses.