Introduction
The Japanese company Japan System Project (JSP), headquartered in Nakano, Tokyo, has officially launched a new version of its stylish self-order system, 'SEMOOR X'. This innovative platform integrates cutting-edge technology with a focus on enhancing customer experience in the dining industry. The new system has already been adopted by Aburi TORA Japan, a restaurant known for its premium sushi offerings in Toyosu, Tokyo.
Background of 'SEMOOR X' Development
In recent years, the foodservice sector has been grappling with a serious labor shortage, which has led to a pressing need for more efficient operations without compromising customer satisfaction. Aburi TORA Japan has been actively developing integrated solutions utilizing advanced technologies like AI and digital transformation (DX). According to CEO Masataka Nakamura, while expanding the Aburi TORA brand in Japan, it became clear that enhancing productivity through technology was essential given the ongoing labor challenges in the industry.
The redesign of 'SEMOOR X' was inspired by Aburi TORA's commitment to merging human effort with technology, aiming for an intuitive and straightforward user interface that aligns with the aesthetic of upscale dining.
Key Features of 'SEMOOR X'
The latest version of 'SEMOOR X' emphasizes simplicity with its design, facilitating a seamless experience for diners when choosing their menu items. The revamped interface includes split layout patterns for the welcome screen and order screens, along with minimal framing to provide an uncluttered visual experience.
Moreover, the newly introduced 9-segment menu top screen exemplifies a stylish and functional UI/UX design that caters not only to local customers but also to international visitors, reflecting awareness of global dining trends.
Anticipated Impact of 'SEMOOR X'
Nakamura envisions that the implementation of 'SEMOOR X' will revolutionize the dining experience. "With systems like 'SEMOOR X', customers will navigate menus more smoothly, allowing staff to redirect their focus towards creative tasks and building meaningful relationships with patrons. This is a pivotal step in reimagining work dynamics within the food service industry," he stated, suggesting the system's potential to improve productivity and labor conditions in the sector.
The recent grand opening of the Aburi TORA sushi restaurant in Toyosu Sail Park on July 24, 2025, marks the beginning of this innovative dining journey where exceptional aged sushi and flame-seared dishes can be enjoyed.
About Aburi TORA Sushi and the New Restaurant
The Aburi TORA sushi outlet is known for its select ingredients and masterful craftsmanship, providing an exclusive dining experience. Located on the second floor of Toyosu Sail Park, the restaurant operates from 11:00 AM to 10:00 PM, with the last order taken at 9:30 PM and final admissions by 9:00 PM.
Meet Japan System Project
JSP, located at Nakano Central Park East, specializes in creating efficient restaurant management solutions including POS systems like 'MajiRegi' and the resilient 'SEMOOR' order system. They emphasize not only aesthetic design but also high maintainability, ensuring a perfect blend of user-friendly ordering screens that cater to the unique offerings of each establishment.
Contact Information
For inquiries on specifications and pricing regarding 'SEMOOR X', please visit the
official product site.
Conclusion
The launch of 'SEMOOR X' signals a transformative change within the food service industry, harmonizing advanced technology with exquisite culinary experiences. It is a significant step towards a more productive and creatively fulfilling work environment for restaurant staff while delivering enhanced dining experiences for guests.