Achieving Triple the Business Negotiations in One Year: A Marketing Case Study with Mitsubishi UFJ Factor

Case Study: Mitsubishi UFJ Factor's Marketing Transformation

An Introduction to Mitsubishi UFJ Factor

Mitsubishi UFJ Factor Co., Ltd. operates as a strategic entity within the Mitsubishi UFJ Financial Group (MUFG), which is a leading global financial conglomerate. As a fully owned subsidiary of Mitsubishi UFJ Bank, the company enjoys a robust management foundation and is renowned for its reliability. With various branches nationwide, Mitsubishi UFJ Factor specializes in business flow and payment solutions.

For more details, visit their corporate site.

Overview of Medix's Marketing Support

Partnering Right from the Start

Medix engaged with Mitsubishi UFJ Factor to assist in the initial build-up of their marketing organization. The approach involved working collaboratively with the client to align with their perspectives and pace, emphasizing essential marketing concepts, including the creation of personas and customer journey maps. Implementing various strategies based on these frameworks led to a significant increase in inquiries and opportunities from previously untapped markets and potential clients interested in service adoption.

Key Support Initiatives

- Design of buyer personas and customer journey frameworks.
- Management and execution of diverse web advertising campaigns.
- Development of landing pages tailored to enhance engagement.

Challenges Faced Before Medix's Intervention

Before initiating their partnership with Medix, Mitsubishi UFJ Factor confronted several hurdles:
1. The necessity to activate marketing efforts to generate leads in response to changing external conditions.
2. A lack of experience in marketing meant uncertainty around where to start.
3. Insufficient consideration and analysis of their target audience's needs.

Notable Achievements Post-Engagement with Medix

After one year of implementing the marketing strategies, Mitsubishi UFJ Factor experienced substantial growth:

- The number of web-generated business negotiations surged by approximately three times.
- Enhanced internal understanding of marketing activities, leading to the development of knowledge and skills within the organization.
- Clarity in articulating their strengths and target audience fostered a common understanding with the sales department.

Why Medix Was Chosen as a Support Partner

The choice to partner with Medix stemmed from their logical organization of concepts like 'Why do we need this?' and 'What messages should we communicate?' tailored to Mitsubishi UFJ Factor's unique situation, with concrete metrics included. As individuals with limited marketing expertise, the clear illustrations made a lasting impression on the team and eased the understanding of marketing dynamics.

For an in-depth look, you can check the complete case study here.

About Medix

- Headquarters: 19F, Jimbocho Mitsui Building, 1-105, Kanda Jimbocho, Chiyoda-ku, Tokyo
- Services: Comprehensive digital marketing consulting, overseeing internet advertising, planning and production of online ads, website development, web analytics consulting, CRM consulting, data utilization infrastructure setup, and media support services including sales outsourcing and service development.

Visit Medix's corporate site or follow them on Instagram and Facebook for updates.