Linker Finance Integrates into Fiserv AppMarket to Transform Community Bank Digital Services

Linker Finance has made a significant shift in the community banking sector by announcing its integration into the Fiserv AppMarket through the Communicator Open platform. This development is poised to accelerate the digital transformation of community banks, allowing them to swiftly and efficiently utilize innovative banking solutions. The primary benefit of this integration is the ability for these banks to markedly reduce integration costs—by as much as 50%—and mitigate integration risks associated with adopting new technology.

Having cleared Fiserv's stringent validation process, Linker Finance's platform effectively positions itself as a pre-integrated solution ready for immediate deployment in Fiserv-powered institutions. This rapid implementation capability not only shortens the time-to-market but also empowers consumers to set up new deposit accounts in under three minutes. These enhancements aim to provide community banks with a modern operational framework, ensuring their competitiveness in a rapidly evolving financial landscape.

According to Jorge Garcia, the Founder and CEO of Linker Finance, the platform is specifically designed to help community banks increase their online deposit growth in a secure manner. It also simplifies the onboarding process for businesses while offering a contemporary digital experience for retail and commercial customers. The integration allows community banks to take advantage of real-time, two-way connections with their core systems, enhancing both efficiency and automation in their operations.

Key features of the Linker Finance platform include:
  • - Deposit Growth Solution: Aimed at boosting funds through effective online channels.
  • - Commercial and Treasury Onboarding: Streamlining the onboarding process for business clients.
  • - Treasury Management: Offering tools for effective fund management.
  • - Digital Account Opening: Facilitating hassle-free account initiation for consumers.
  • - CRM Solutions: Tailored for bankers and back-office personnel, improving customer relationship management.
  • - White-Label Application Infrastructure: Providing banks with the ability to create fully branded applications.

As part of Linker Finance's ongoing commitment to enhancing its offerings, the company has established partnerships with industry leaders like Alloy Labs. This strategic alliance allows Linker Finance to diversify its solutions tailored specifically for community banks. The recent announcement opens doors for thousands of institutions powered by Fiserv to access and implement these modules directly from the AppMarket.

The Fiserv AppMarket itself acts as a digital marketplace that connects financial institutions with a curated suite of fintech solutions. By utilizing open APIs and pre-built connectors like Communicator Open, the AppMarket allows banks and credit unions to innovate effectively, significantly lower integration risks, and deliver personalized digital experiences to their clients.

In remarks about the recent changes, Pete Torres, Senior Vice President of Technology at Linker Finance, expressed his satisfaction with the onboarding experience provided by the Fiserv Marketplace. He noted how refreshing it was to have a seamless and efficient process, especially in a field known for its complexities and costs. This initiative by Fiserv is indicative of its evolution and commitment to support innovation and remove barriers for smaller fintech companies.

The culmination of these efforts is centered on empowering community banks to not only adapt to the digital age but to thrive within it. By harnessing the capabilities offered by Linker Finance through the Fiserv AppMarket integration, these banks are positioned to enhance their service offerings and remain relevant in a highly competitive financial environment.

For those interested in learning more about Linker Finance or exploring its features, additional information can be found on their official website or by following Linker Finance on LinkedIn.

Topics Financial Services & Investing)

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