#Japan #Tokyo #O by F #Shampoo #Cool Hair

O by F Reintroduces Refreshing Hair Care for Summer

O by F, a wellness hair care brand under MASH Beauty Lab, is set to delight customers once again with the re-launch of its highly popular cool scalp shampoo and dry shampoo. Hitting the shelves on April 10, this limited-edition release promises to keep your hair light and fresh during the sweltering summer days.

Product Concept

The essence of O by F's cold scalp and dry shampoos lies in their ability to offer a cooling sensation while promoting light, airy hair. The revitalizing experience stems from the positive reception of last year’s summer line, which transformed bathing into a refreshing escape.

Cool Scalp Shampoo

Priced at 3,080 yen (including tax) for a 200mL bottle, the Cool Scalp Shampoo ensures that summer is not just enjoyable, but luxurious too.

• - Benefits: The unique formula refreshingly cools the scalp while effectively cleaning impurities. This 3-in-1 shampoo cleanses, treats, and conditions all in one go, leaving your hair feeling light and well managed amidst the heat.
• - How to Use: To achieve the best result, rinse thoroughly to wet the hair and scalp. Apply the shampoo generously, focusing on the scalp and ensuring good lather. Allow a foam mask to sit for 2-3 minutes before rinsing thoroughly.

Key Features:

1. Intensive Cooling: The shampoo offers a refreshing coolness, alleviating the discomfort of summer heat, ensuring you feel rejuvenated throughout your shower.
2. Multi-functional: Cleanses, cares for the scalp, and conditions hair, catering especially well for those struggling with oily scalp issues in the summer.

Cool Dry Shampoo

In addition, the 100mL Cool Dry Shampoo, available for 2,420 yen (including tax), caters to those moments when you need a quick refresh.

• - Application: This dry shampoo works wonders by instantly absorbing grease and odor, restoring your hair's lightness on-the-go. Its nature-derived formula effectively targets unpleasantries like oil and unpleasant smells, refreshing your appearance.
• - Recommended Scenarios: Ideal for outdoor events like camping, long flights, telecommuting, and even for post-hair color maintenance.

Key Features:

1. Targeted Cooling: This dry shampoo provides an immediate cooling effect, perfect for scorching summer days, allowing you to stay fresh wherever you are.
2. Oily Hair Remedy: The incorporation of natural ingredients effectively combats oil accumulation and odor, leaving your hair feeling airy and lively.

Aromatic Profile

O by F has also crafted a delightful scent profile, featuring a blend of refreshing lime with notes of citrus and floral herbs. This aroma embodies summer, offering a fresh finish while combatting discomfort on a hot day.

Availability

Both products will be available nationwide at Cosme Kitchen, Biople stores, and the MASH GO GREEN STORE starting April 10, 2026. Detailed information can be found on their official web stores and social media platforms.

For a brand devoted to providing holistic hair care solutions, O by F looks forward to bringing you these exceptional products that redefine your summer hair care routine.

Explore more at their official Instagram or check out the F ORGANICS web store.