Safe Life Expands Presence with HeartCert Acquisition
In an important development, Safe Life, a prominent European and North American provider of life-saving solutions, has announced its acquisition of HeartCert, a Minnesota-based company specializing in Automated External Defibrillators (AEDs) and CPR training. This strategic move is set to enhance Safe Life's service offerings across the USA, particularly in the Midwest region, where HeartCert is established.
HeartCert was founded by Christina Smith, a dedicated nurse, alongside her husband, Tim Smith, a former firefighter and paramedic. Their venture has always been driven by a strong commitment to community safety and educational excellence, values that resonate deeply in the relationships they cultivate with clients and the exceptional instructors they recruit. Over the years, HeartCert has expanded its services, now operating with a team of over 120 skilled professionals across multiple regions in the United States.
Jimmy Eriksson, the CEO of Safe Life, expressed enthusiasm about this acquisition: "We are thrilled to welcome HeartCert into the Safe Life family. CPR and first-aid training are core to our mission, and this acquisition strengthens our training offerings while significantly elevating our presence in the US market. We look forward to what we can achieve together in our shared quest to save lives."
The integration of HeartCert into Safe Life's vast resources and product range positions the company to impact training and emergency readiness significantly. Christina and Tim Smith will remain at the helm of HeartCert, fostering its innovative approach while leveraging Safe Life's infrastructure to reach new heights.
Reflecting on this partnership, Christina Smith stated, "Joining Safe Life offers us a tremendous opportunity to expand our impact and save even more lives. Our team has developed incredible customer relationships and has made a genuine difference for individuals and organizations we serve. As part of a larger, growth-oriented company, we can focus on what we do best, supported by a global team that shares our values."
Over the years, Safe Life has pursued a dual approach of organic growth complemented by strategic acquisitions of leading firms in the field. This latest acquisition is a crucial step in advancing that strategy as the demand for AEDs and CPR training continues to rise. Safe Life is poised to explore further strategic opportunities, enhancing its outreach and effectiveness in life-saving initiatives throughout the nation.
About Safe Life
Founded in 2019, Safe Life is dedicated to providing life-saving devices and training. With a focus on AEDs, Safe Life has rapidly expanded across Europe and North America through a series of successful acquisitions, promoting the vision of safer communities everywhere. Learn more at
safelife.se.
About HeartCert
HeartCert, operating from Minnesota, is a leader in CPR, First Aid, and CNA training, as well as the distribution of AEDs and emergency medical equipment. The company offers life-saving training to individuals and organizations nationwide with a commitment to high-quality standards. For more information on their extensive training options, visit
heartcertcpr.com.