#Japan #Tokyo #Nature Lab #Diane #Perfect Beauty

Nature Lab Refreshes the Look of Diane Perfect Beauty

Nature Lab, based in Shibuya, Tokyo, has announced a complete redesign of the packaging for its hair care series, "Diane Perfect Beauty." Starting June 1, 2026, consumers will find the newly designed shampoo and treatment sets available at drugstores and various e-commerce sites across Japan.

The reformulation retains the signature organic argan oil and beauty keratin blends, a vital component of each shampoo and treatment line. Nature Lab aims to keep these products affordable while enhancing their appeal through a sophisticated new design that embodies the charm and elegance of adulthood. The packaging update ensures that customers can intuitively select items based on their hair concerns and desired results.

Why the Packaging Revamp?

Diane's brand ethos of "approachability" remains intact, but now enhanced with an impression of high quality and sophistication. The goal is to create products that consumers feel compelled to choose for themselves—promoting a sense of beauty, grace, and strength.

Selecting Your Desired Hair

The new packaging allows for instinctive choices based on hair concerns and desired outcomes. Each of the seven product lines is designed with a simple, monochromatic color scheme, reflecting its unique features. The distinct colors help customers make quick decisions when shopping in-store, enhancing the shopping experience by offering a chance to choose the care they wish to have right now.

Enduring Appeal of Diane

Despite the changes, the core characteristics of Diane remain unchanged. The iconic bottle design and the enriching combination of organic argan oil and keratin are preserved. Nature Lab is committed to maintaining an accessible price point while ensuring that customers receive quality and ingredient dedication that far exceeds the cost.

Product Lineup

• - Perfect Beauty Line
• - Maegami Mystic
• - Color Shampoo
• - Dry Shampoo
• - Medicinal Deodorant Dry Spray
• - Quick-Dry Hair Spray
• - Diane Lotus

All prices include tax.

About Diane Perfect Beauty

Diane Perfect Beauty achieved remarkable success, selling one million bottles within just ten days of its release. This outstanding milestone showcases the blend of carefully selected organic argan oil and beauty keratin, which provides a high-quality solution for hydration and beautiful hair through the fusion of nature and science.

For more information about Diane and its products, please visit the official brand website.

Data Source: Total shipment figures for the Diane Perfect Beauty series from September 1 to 10, 2017, as per Nature Lab research.*