LONGi Partners with FC Bayern Munich: A New Era in Renewable Energy Meets Football

In an exciting announcement made on August 6, 2026, LONGi Green Energy, a prominent leader in the global green energy market, has formed a groundbreaking partnership with one of the world's football giants, FC Bayern Munich. The launch ceremony took place in the luxurious Rosewood Hotel, Hong Kong, coinciding with FC Bayern's tour across Asia. This collaboration aims to merge the advancements of solar energy and the passion of football, under the inspiring motto 'POWER ON, GAME ON'.

The joining of forces between LONGi, recognized as the world's top manufacturer of solar modules according to a 2026 report by Wood Mackenzie, and Bayern Munich, a record-holding champion with a fan base that spans the globe, signifies a pivotal moment for both organizations. This partnership is not merely a business venture; it symbolizes a shared commitment to sustainability and innovation that resonates with fans across continents.

At the launch event, key figures such as LONGi's Chairman and General Manager Zhong Baoshen, and FC Bayern's Board Member for Marketing and Sales Rouven Kasper, presented the partnership's vision. They articulated that 'POWER ON' encapsulates LONGi's focus on providing clean energy solutions for homes and businesses, while 'GAME ON' reflects FC Bayern's dedication to sporting passion and community engagement.

This partnership builds upon LONGi's recent foray into the global sports arena following its involvement in the BMW BERLIN-MARATHON earlier this year. With this initiative, LONGi deepens its commitment to supporting the ongoing global energy transition, reinforcing its role in fostering a sustainable future for energy and sports alike.

Uniting for a Sustainable Future

LONGi's collaboration goes beyond promotional tactics—it is designed to integrate solar technologies into the very fabric of FC Bayern's operations. As both organizations share a philosophy centered around excellence, improvement, and sustainability, they are driven by a common goal: to promote environmental consciousness in sports.

Zhong Baoshen expressed, 'FC Bayern and LONGi come from different worlds, but we are driven by the same instinct—to keep improving, keep challenging ourselves, and never treat one achievement as the end.' His insights underline the universal truth: energy connects everyone, just like football. This partnership acknowledges that both fields profoundly impact people's daily lives and experiences.

Rouven Kasper echoed this sentiment, highlighting that FC Bayern stands for excellence not just in sports but also in social responsibility. He stated, 'We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight.' Together, they envision creating initiatives that not only enhance match-day experiences for fans but also contribute towards achieving net-zero emissions.

The Technology Behind LONGi

LONGi, established in 2000, has grown to be a leader in solar technology. Known for its pioneering efforts, the company boasts the world record for conversion efficiency in crystalline silicon-perovskite tandem solar cells at an impressive 35.5%. Its commitment to cutting-edge solar technology is matched by its dedication to providing reliable energy solutions across various sectors, including residential systems, commercial applications, and utility-scale power plants.

Looking Ahead at Joint Initiatives

As the partnership unfolds, fans can expect engaging activities that will incorporate LONGi’s green solutions into FC Bayern's sustainability efforts. The two partners aim to explore integrating solar energy solutions within the club’s training facilities and stadium infrastructure—a move that emphasizes their mutual commitment to a greener planet.

Both LONGi and FC Bayern believe that the collaboration will yield initiatives leading to sustainable energy practices within the realms of sports and beyond. With further announcements of fan-centric activities on the horizon, the partnership is set to usher in an era of sustainable innovation.

LONGi's dedicated focus on 'Solar for Solar,' as part of their strategy for net-zero emissions by 2050, aligns seamlessly with Bayern's 'Mitnand' strategy, which seeks to address environmental and social responsibilities. Together, they hope to inspire fans worldwide about the importance of renewable energy while fostering an emotional connection through their shared passions.

As this partnership evolves, it has the potential to leave a lasting positive impact not only on the football community but also in advancing the global shift towards sustainable energy solutions. The collaboration epitomizes the union of sports and sustainability—an essential narrative for the future of both sectors.