Strong Travel Demand Persists in 2025 Despite Global Uncertainty, Says Nexion Travel Group
Strong Travel Demand Persists in 2025
In a recent survey conducted in April 2025 by Nexion Travel Group, over 400 travel advisors from across the United States and Canada expressed an unwavering optimism in the face of global uncertainties impacting the travel industry. The survey revealed that demand for travel is remarkably high, and there are no significant signs of a slowdown in bookings, despite various factors that typically influence travel plans.
Survey Highlights
The survey, involving 444 Nexion Travel Group members, showcased that a majority of travel advisors reported stability in bookings, with a notable absence of cancellations. Even though economic and geopolitical factors were cited by clients as reasons for altering their travel plans—36% due to economic uncertainty, 29% because of geopolitical issues, and 27% due to changes in discretionary spending—these concerns have not dampened the overall enthusiasm for travel.
Jackie Friedman, President of Nexion Travel Group, noted, "This survey highlights an underlying resilience among our clients. Despite broader concerns, our travel advisors are witnessing a steady demand for both leisure and business travels, with clients keen on exploring various destinations."
Client Demographics
Interestingly, when queried about their clientele, travel advisors indicated that nearly half of their clients fall within the 46 to 60 age bracket, while 30% are aged 61 or older. The remaining 20% consist of customers aged between 31 and 45. This demographic insight is crucial for travel advisors as they tailor offerings that resonate with their clients’ preferences.
The Value of Travel Advisors
The role of travel advisors has never been more critical. As experts in the travel industry, they provide invaluable support in planning trips that not only save clients time but also craft personalized itineraries that meet their specific needs. They offer exclusive perks that clients may not find through standard booking methods, ensuring an enriched travel experience. Most importantly, they serve as a reliable point of contact whenever clients face concerns or queries before, during, or after their trips.
Friedman added, "People seek out Nexion travel advisors primarily because of the immense value they bring. The average advisor has over ten years of experience, accumulating a wealth of knowledge that benefits clients. From leisure vacations to ocean cruises and corporate travel, our advisors are adept at planning diverse trip types."
About Nexion Travel Group
Founded in 1995, Nexion Travel Group stands as a trailblazer in the travel industry, offering membership to independent travel professionals. Affiliated with Internova Travel Group, Nexion provides extensive support including ticketing, operations, and advanced technology for independent travel agents. Their commitment to excellence has solidified their reputation as a premier host agency for both new and seasoned travel professionals.
In summary, as we move deeper into 2025, the resilience of the travel sector and the critical role played by experienced travel advisors highlight an encouraging narrative for the industry, demonstrating that the desire to travel is robust, regardless of external challenges.