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24 Hour Fitness Unveils 'Results Your Way'

In a significant shift towards personal fitness, 24 Hour Fitness recently introduced Results Your Way, a new initiative aimed at providing customized, meaningful, and adaptable fitness experiences for its members. As we head into 2026, this program highlights the company’s commitment to prioritizing individual wellness over standardized fitness routines.

The new approach is rooted in decades of expertise in the fitness industry, which has supported millions of members throughout their fitness journeys. Recognizing that every individual’s progress is unique, Results Your Way does not impose a singular path to fitness; instead, it fosters an environment where members are encouraged to pursue their personal fitness goals at their own pace, considering their individual schedules, aspirations, and starting points.

Innovative Coaching and Support
At the core of this new program is an emphasis on personalized coaching and clearer guidance. Miia Suortti, Vice President of Marketing, articulates this shift: “At 24 Hour Fitness, we go beyond access and equipment. Our members are focused on results, but they want a fitness experience that fits their lives, goals, and starting points.” This vision not only empowers individuals but also reinforces the company’s dedication to providing the tools and support necessary for every member to thrive.

Raphael Konforti, Senior Director of Fitness Business and Operations, further emphasizes this philosophy, stating, “What we consistently observe is that results are most achievable when fitness is tailored to the individual. Whether members desire structure or flexibility, many require a blend that evolves over time. Ultimately, what remains constant is the importance of results in fostering consistency.”

Starting in 2026, members will enter 24 Hour Fitness clubs to a more intentionally designed training atmosphere. General managers will be certified in personal training, ensuring that professional guidance is always within reach. Moreover, the company is enhancing its facilities, with over 40 clubs undergoing substantial renovations that introduce spacious layouts and upgraded equipment tailored to accommodate all fitness levels.

Recovery and Personalization
To further augment members' wellness, numerous locations will feature the impressive new Recovery24 area, designed specifically to assist members in both preparation for workouts and recovery afterward. This dedicated space will equip members with a suite of recovery tools, ensuring they are ready to perform at their best while also emphasizing self-care and recovery strategies.

Additionally, new Reformer24 studios will be launched, enabling members to access private Pilates sessions at a fraction of traditional studio costs. This hybrid model merges expert-led instruction with on-demand options, allowing individuals to experience the advantages of reformer Pilates—boosting core strength, balance, and full-body conditioning—without financial strain.

Through the 24GO app, members will also receive personalized guidance, helping them stay on track with their fitness objectives. This combination of resources aims to empower all members, regardless of whether they are beginners or seasoned athletes, in their personal fitness journeys.

Advertising Campaign and Local Engagement
In 2026, Results Your Way will be prominently featured across various advertising platforms, including out-of-home placements and radio broadcasts. In key regions such as Southern California, advertisements will resonate with updates about club experiences and the personal support available, thereby reinforcing the initiative's messaging.

Ultimately, Results Your Way encapsulates 24 Hour Fitness's mission to adapt alongside its community, establishing a supportive environment that champions consistency over perfection and personal progress over societal pressures. Members will benefit from increased visibility in coaching, improved guidance, and revamped spaces that are devoted to enhancing their fitness experiences. This commitment reinforces the organization's goal of helping every individual achieve personal, sustainable results.

About 24 Hour Fitness
For over 40 years, 24 Hour Fitness has been at the forefront of promoting a healthier world through fitness. The organization prides itself on offering inclusive environments with a vast array of premium fitness equipment, functional training areas, and opportunities for varied fitness experiences. Their offerings also include studio and cycle classes, personal training, and innovative digital services to keep members engaged and fit. For more details about their initiatives, visit www.24hourfitness.com.