#Japan #Tokyo #Kirin Beer #Mrs. GREEN APPLE #Tanrei Green Label

Exciting Collaboration: Mrs. GREEN APPLE and KIRIN's Tanrei Green Label Launch AR Campaign

Kirin Beer Co., Ltd., under the leadership of President Hidetoshi Horiguchi, has officially announced the launch of a groundbreaking AR video campaign titled "Mrs. Green Label Camera" featuring the popular band, Mrs. GREEN APPLE. This campaign will go live starting June 22, 2026. The initiative marks the first time the Tanrei Green Label has integrated augmented reality, aiming to enhance the overall enjoyment of the beverage experience while providing consumers with a delightful interaction that combines music with their favorite beer.

What is the Mrs. Green Label Camera?

The "Mrs. Green Label Camera" is an exclusive feature designed for customers who purchase the Tanrei Green Label cans. By accessing a dedicated website and pointing their smartphones at the can, fans can enjoy a magical encounter with 5cm-tall mini versions of Mrs. GREEN APPLE band members. As they scan the can, they will be treated to a surprise appearance by the mini members, who will serenade fans and present various delightful moments.

The AR campaign features six different episodes, including:

• - Mini Omori’s Guitar Performance: Watch as the mini version of Omori showcases a lively rendition of a popular song among fluttering leaves.
• - Mini Members Posing: Reminisce alongside the cute poses captured by the three members as they respond to Wakai's cheerful call of “Service Time!”

Each video is displayed randomly, ensuring every interaction is distinct and special, enhancing the fun of beer time with soothing music and adorable miniatures that are exclusive to this experience. The members of Mrs. GREEN APPLE expressed their excitement for the project, stating, “We worked hard to bring cute poses and high energy to this shoot. We hope that fans will pick up the Green Label cans repeatedly to meet the mini Misses!”

Campaign Details

• - Campaign Name: Mrs. Green Label Camera
• - Special Website: Mrs. Green Label Camera
• - Campaign Duration: June 22, 2026, 11:00 AM to July 21, 2026, 11:59 PM
• - Featured Product: Tanrei Green Label (New can version)
• - AR Video Titles:

- Mini Omori’s Guitar Performance
- Mini Wakai’s Glittering Live
- Enjoy Songs with Mini Fujisawa
- Mini Omori’s Enthusiastic Performance
- Mini Members Posing
- Happy Songs with Mini Members

Behind the Scenes: Creating Miniatures with Mrs. GREEN APPLE

The shooting for the AR campaign was filled with joy and spontaneity. Band members Omori, Wakai, and Fujisawa entered the studio with bright greetings, setting a friendly atmosphere where filming began. During the shooting process, they discussed how unique this experience was, as it was the first time they imagined themselves in miniature forms. Their excitement shone through as they practiced their movements and positions, ensuring every detail was perfect, often bursting out in laughter over minor mishaps.

Through playful interactions, there were fun moments shared among the members. Wakai amusingly struggled to synchronize during a pose, followed by warm camaraderie from his bandmates. The shoot encapsulated their longstanding friendship alongside the work.

Sharing Insights from the Band

In a post-shoot interview, the members were eager to share their thoughts about the AR experience:

Q: How was the mini-members shoot?
Fujisawa: It was incredibly fun!
Omori & Wakai: It was refreshing!
Omori: We’ve never shot with the concept of us being tiny before. It was a unique experience that I can’t wait to see the final cut.

As they discussed what they would do as mini versions, humorous ideas unfolded:

• - Omori envisioned indulging in as much food as possible.
• - Fujisawa expressed a desire to explore a room filled with toys, reminiscent of childhood adventures.
• - Wakai chimed in about strumming a tiny guitar, which elicited laughter as it mirrored his current self.

The banter continued, resonating the group's chemistry as they playfully misrepresented each other's statements, solidifying their camaraderie.

In closing, the members left a sweet message for fans eagerly awaiting the campaign:

Wakai: “We hope everyone can enjoy our mini-miss appearances alongside the Green Label.”
Fujisawa: “Check out ‘Mrs. Green Label Camera’ where miniatures will entertain in various cute and lively ways!”
Omori: “You can spot a 5cm appearance, so we hope you have a wonderful time meeting us in AR with the Green Label!”

A Milestone for the Tanrei Green Label

The Tanrei Green Label has always balanced flavor and health by offering a 70% reduction in carbs, reflecting consumer preferences for refreshing options. Its unique formulation has garnered vast support across various customer demographics. With the introduction of the AR campaign, KIRIN aims to elevate the consumer experience exponentially, making delicious beer moments even more unforgettable.

• - Official YouTube: Making of the AR Campaign

Conclusion

With the launch of this initiative, both Mrs. GREEN APPLE and KIRIN's Tanrei Green Label delve into engaging customer interactions through innovative technology, exemplifying how creativity and tradition can blend to create memorable experiences for fans.