#Japan #Hotto Motto #Cold Wakame Udon #Tohoku, Kyushu, Yamaguchi #Beef Cabbage Bowl

Hotto Motto Unveils New TV Commercial for Summer 2026 Products

Hotto Motto, a leading takeaway bento chain in Japan, is gearing up for a delicious summer season with the launch of its new TV commercial featuring the Beef Cabbage Bowl and mini cold wakame udon. This exciting new segment is set to air in the Tohoku, Kyushu, and Yamaguchi regions, starting on August 21, 2026. With a total of 2,421 stores as of the end of July 2026, Hotto Motto continues to expand its reach and delight customers with innovative products.

The New TVCM

The newly released TV commercial emphasizes the intense flavors of the Beef Cabbage Bowl, showcasing a captivating sizzle that highlights the dish's key ingredients. The cinematic presentation combines vibrant visuals with upbeat music to create an energizing atmosphere that reflects the joy of indulging in a savory meal. This advertisement is a part of Hotto Motto's commitment to keep its audience engaged through official social media channels like X and Instagram, where new product information is regularly shared.

What’s Inside the New Products?

The Beef Cabbage Bowl includes beef stir-fried in a special garlic soy sauce that enhances its aroma, creating a rich and flavorful experience with every bite. In addition to the Beef Cabbage Bowl, the menu features the mini cold wakame udon, which is perfect for the summer months.

Here's a breakdown of the exciting offerings:

• - Beef Cabbage Bowl (garlic soy sauce): ¥547 (incl. tax ¥590)
• - Beef Cabbage Bowl (with sunny-side-up egg): ¥639 (incl. tax ¥690)
• - Beef Cabbage Bowl (with menchi-katsu): ¥639 (incl. tax ¥690)
• - Beef Cabbage Bowl (with white fish fry): ¥686 (incl. tax ¥740)
• - Beef Cabbage Bowl (all toppings): ¥825 (incl. tax ¥890)
• - Mini cold wakame udon (using Sanuki udon): ¥149 (incl. tax ¥160)

The cold wakame udon was made available starting May 8, 2026, providing a refreshing option for those hot summer days.

Convenient Online Ordering

For those who prefer a hassle-free ordering experience, Hotto Motto offers an online ordering service that allows you to place orders up to six days in advance. Whether you need an obento for a gathering or party, the convenience of online ordering makes it easy. Additionally, app-exclusive coupons are available for online orders, adding even more value for the customer.

• - Online Ordering Link: Hotto Motto Online Order

Please note that some products may vary by location, so it’s always good to check with your nearest store.

Check out the ad on Hotto Motto’s official YouTube channel here: Watch TVCM and get ready to taste the summer flavors from Hotto Motto! Stay tuned for more updates through their social media channels, and don’t miss the chance to savor these new delights!

Happy eating!