Exciting Collaboration Between KNT365 and Haruka Yamakawa Launches New Eco-Friendly Bag Line!

New Eco-Friendly Bag Line by KNT365 and Haruka Yamakawa

KNT365, a lifestyle brand committed to sustainable practices, is launching a highly anticipated collaboration with renowned illustrator and artist Haruka Yamakawa. This exciting partnership aims to deliver creative, eco-friendly designs that resonate with consumers' love for art, nature, and functionality. The new collection will be premiering at THE KNT365 HOUSE flagship store in Shibuya, Tokyo, on December 10, 2023, at 11 AM, followed by online sales starting December 12 at 6 PM. Available for a moderate price of ¥8,250, this collaborative work exemplifies KNT365's mission: creating products that are beneficial for the planet, humans, and animals.

About the Artist: Haruka Yamakawa

Haruka Yamakawa, born in 1993 and originally from Tokyo, has made a name for herself in the art world with vibrant and nostalgic illustrations. A graduate of Tama Art University with a degree in graphic design, she ventured into freelance illustration after working for an advertising company. Recently, Yamakawa's works have embraced themes from supermarkets, engaging viewers with joyful and colorful interpretations.

Yamakawa has held several solo exhibitions in prestigious art galleries in both Japan and Hong Kong and participated in various pop-up projects. As a versatile artist, she is well-known for integrating playful explorations of everyday experiences—like shopping into her art, making this collaboration with KNT365 a perfect match. She expressed her excitement about working with KNT365, sharing her admiration for their bags and her eagerness to craft unique pieces that elevate the shopping experience for consumers.

Collaboration Highlights: The New Bag Line

The new collection features several standout designs that showcase Yamakawa's artistic vision intertwined with KNT365's commitment to sustainability. Here are the key pieces:

1. Fourty Artist Edition

The "Fourty" bag stands out with its vibrant color combinations of green, orange, and white. Its playful design, reminiscent of cereal packaging, is perfect for adding fun to your shopping trips. It measures H/31cm, W/31cm, and has a base depth of 30cm, making it spacious enough for everyday use.

2. Mam Artist Edition

This version of the "Mam" bag features a delightful mix of blue and brown colors that reflect the essence of a shopping experience. Its large capacity makes it ideal for students, commuters, or even a short travel companion. It is designed for practicality while still showcasing art, with playful motifs found throughout.