#Japan #Tokyo #Japanese Culture #wa/en towel #A-Z Corporation

Embracing Tradition with the New 'wa/en' Towel Series

On July 16, 2025, A-Z Corporation will unveil its latest creation, the 'wa/en' series of towels, designed to showcase the heart and soul of Japanese living. Celebrating its 60th anniversary this year, A-Z Corporation has been dedicated to crafting high-quality towels that resonate with the daily lives of Japanese people. Their signature product, the "育てるタオル" (Sodateru Towel), is made to evolve with use, becoming softer and more comfortable over time, embodying the essence of nurtured craftsmanship.

A Journey Through Time

The 'wa/en' series reflects a significant leap in A-Z's journey. For the past 12 years, the company has been committed to developing towels that integrate seamlessly into the lives of users, both locally and internationally. The ambition now is not just to distribute towels worldwide but to convey the beauty of Japanese culture and the heartfelt sentiments tied to them. This led to the creation of the unique concept of presenting towels alongside traditional '風呂敷' (furoshiki), wrapping cloths that hold deep cultural significance in Japan.

The Art of Furoshiki

Furoshiki has been a part of Japanese tradition since the Nara period, symbolizing care for the environment and meaningful connections among people. The act of wrapping refers to more than merely shielding an object; it also carries the giver's affection and intent. The fusion of the ‘育てるタオル’ and furoshiki elevates this experience into something extraordinary, allowing users to envelop themselves in the warmth of Japanese tradition with every use.

By unwrapping the furoshiki, customers will experience a profound connection to Japanese culture. The company aims for everyone, no matter where they are in the world, to share in the lifestyle of the '育てるタオル' by using the hashtag #育てるタオルのある暮らし (A Life with Nurtured Towels).

A Beautiful Collection

The 'wa/en' series features a collection of towels that have been designed with a keen eye on tradition and modern usability:

• - Release Date: July 16, 2025
• - Pricing:

- Face Towel: ¥7,700 (tax included)
- Bath Towel: ¥12,100 (tax included)
- Each towel comes with a furoshiki wrapping cloth.

• - Sizes:

- Face Towel: 34 x 85 cm (Furoshiki: 50 x 50 cm)
- Bath Towel: 60 x 120 cm (Furoshiki: 70 x 70 cm)

Colors Inspired by Ukiyo-e

The towels are available in three elegant colors that pay homage to Japan's traditional aesthetics:

• - Shironeri (白練): A serene shade that exudes warmth and grace.
• - Benihi (紅緋): A vibrant red hue, rooted in Japanese heritage.
• - Shikkoku (漆黒): A sophisticated black that signifies refinement.

Significance of the Furoshiki Designs

The accompanying furoshiki showcases patterns that reflect auspicious meanings and the company’s 60-year legacy. Three distinct designs include:

• - Shippou Monyo (七宝文様): Symbolizing harmony and completeness.
• - Seigaiha Monyo (青海波文様): A hope for perpetuity and peace.
• - Egasumi Monyo (エ霞文様): Representing eternal beauty.

Where to Purchase

The 'wa/en' series will be available through various channels:

• - Official online store
• - Omotesando showroom
• - Isetan Shinjuku
• - Hankyu Umeda Main Store

Also, there are plans to expand further through pop-up events and international distribution.

About A-Z Corporation

• - Company Name: A-Z Corporation
• - Representative: Masako Sato
• - Headquarters: 3-5-38 Kita-Aoyama, Minato, Tokyo, Japan
• - Established: April 1965
• - Business Focus: Textile product manufacturing and import wholesale
• - Capital: ¥50 million
• - Official Online Store: https://sodaterutowel.com

With six decades of history, A-Z Corporation continues to wrap the essence of Japanese culture, bestowing it upon the world with the hope that everyone will enjoy the luxury of '育てるタオル' in their daily lives.