El Mayor Tequila Expands Bottle Sizes for Consumers
El Mayor Tequila, an acclaimed name in the premium tequila market, has just announced the addition of new bottle sizes for its popular Blanco and Reposado expressions. This initiative aims to better serve the diverse needs and preferences of tequila drinkers. Starting this month, tequila enthusiasts will be able to purchase both the 375mL and 1.75L sizes, reflecting the brand's commitment to enhancing the consumer experience.
The new 1.75L bottles of El Mayor Blanco and Reposado will be available at a suggested retail price of $44.99. The smaller 375mL bottles are expected to launch later this year, with a recommended retail price of $14.99. These offerings not only provide consumers with more options but also feature an update to El Mayor's brand packaging, which includes a sleek new bottle design and an enlarged label for better visibility.
El Mayor Tequila is renowned for its premium quality, being distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico. The tequila is crafted from 100% estate-grown Blue Weber Agave, sourced from the fertile valleys of Jalisco, ensuring a high-quality product. The Blanco variety is an unaged clear tequila that captivates drinkers with its light, crisp flavor, complemented by subtle floral and pepper notes. In contrast, the Reposado variant is a beautifully aged spirit, having rested in white oak barrels for at least nine months, resulting in an enticing combination of fruity, vanilla, and spice notes.
Kayleigh Longo, El Mayor's Brand Manager, shared insights into the motivation behind the new sizes, stating, "We know our consumers are using El Mayor in a variety of ways for numerous occasions, so extending our size offerings helps to better meet their needs and gives them another way to enjoy our authentic, award-winning tequila."
El Mayor Tequila has received numerous accolades, highlighting its exceptional quality. The Blanco variety won Gold medals at both the 2024 ASCOT and SIP Awards, while the Reposado achieved a Double Gold medal at the prestigious 2024 San Francisco World Spirits Competition and also earned gold at the 2024 SIP Awards. Notably, the Reposado expression was recognized as one of the top 10 tequilas globally at the 2025 International Wines and Spirits Competition (IWSC).
For those looking to explore the world of El Mayor Tequila, tasty recipes and further product information can be found on their website,
elmayor.com, or by following the brand on social media platforms like Instagram and Facebook under the handle @elmayortequila.
About El Mayor Tequila
El Mayor Tequila embodies a rich heritage, produced with care by the Gonzalez family who boasts over 150 years of experience in tequila-making. Guided by fourth-generation Master Distiller Graciela Gonzalez, the El Mayor portfolio includes a variety of expressions: Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo, and Cristalino. This commitment to excellence has earned them significant recognition within the spirits industry.
About Luxco
Founded in 1958 by the Lux family and headquartered in St. Louis, Luxco has established itself as a key player in the beverage alcohol market. Following its acquisition in 2021, Luxco continues to operate as the Branded Spirits division of MGP Ingredients Inc. (Nasdaq: MGPI). Luxco's diverse portfolio includes brands from several distilleries, showcasing a wide range of premium beverages. To learn more, visit
Luxco.com.