#Japan #Tokyo #JT #Evo #Ploom

Exciting New Menthol Flavors from Ploom’s EVO Brand

In an exciting development for tobacco enthusiasts, Japan Tobacco (JT) has announced the launch of two new flavor variants for its EVO line of heated tobacco sticks designed exclusively for Ploom devices. These new flavors, EVO Black Menthol and EVO Fresh Mint, will hit the shelves on December 1, 2025, available at convenience stores and tobacco retailers nationwide.

The Premium EVO Line

The EVO brand marks a significant milestone for JT as it is the company's first-ever premium brand specifically crafted for heated tobacco. Each stick is made from carefully selected tobacco leaves, having undergone over 100,000 tasting sessions to ensure an outstanding product. The packaging, designed in Switzerland, reflects a commitment to quality and aesthetic appeal, ensuring that each detail enhances the overall smoking experience.

Introducing Black Menthol

The EVO Black Menthol delivers a robust and refined menthol experience, providing users with a satisfying sensation alongside a crisp finish. Each inhalation is designed to offer a deep and rich menthol flavor, with a sharp aftertaste that enhances the overall enjoyment. This blend ensures that menthol lovers get the boldness they crave in a heated tobacco format.

Fresh Mint Experience

On the other hand, the EVO Fresh Mint variant promises an invigorating burst of fresh mint flavor from the very first puff. This option combines a sweet mint aroma with a balanced menthol kick, offering a refreshing coolness that leaves users feeling revitalized. With its carefully curated flavor profile, the Fresh Mint stick is all about providing a delightful and uplifting smoking experience.

Improved Cold Menthol Variant

In addition to the new introductions, JT will also upgrade the existing EVO Cold Menthol to include the new cooling activation component that enhances the menthol sensation. This upgrade aims to offer a more intense and crisp menthol sensation, ensuring that loyal users of the Cold Menthol variant enjoy an even more invigorating experience.

Availability and Pricing

Both the EVO Black Menthol and EVO Fresh Mint will retail for 550 yen (including tax) for a pack containing 20 sticks. Customers will be able to purchase these new products from various channels, including the CLUB JT online shop, Ploom Shops, and Ploom STAND locations across the country.

• - EVO Black Menthol: Strong menthol flavor with a sharp aftertaste.
• - EVO Fresh Mint: Refreshing mint flavor with a sweet aroma.
• - EVO Cold Menthol: Upgraded with enhanced cooling components for a stronger menthol sensation.

These products can be used with all Ploom devices, ensuring that users have a wide range of options to suit their preferences. The launch of these new variants is part of JT's ongoing commitment to meet diverse customer needs and enhance satisfaction with their product offerings.

Navigating the Ploom Experience

Ploom is dedicated to delivering exceptional tobacco experiences, continuously evolving to prioritize flavor and satisfaction. With a blend of expert craftsmanship and innovative technology, Ploom aims to provide smokers with a rich and enjoyable experience that stands out in the market.

Conclusion

As the release date approaches, tobacco aficionados can look forward to trying these exciting new flavors from Ploom’s EVO brand. Whether opting for the bold and intense Black Menthol or the refreshing Fresh Mint, there's something for every palate.

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For further inquiries, customers can reach the dedicated Ploom customer service at 0120-108-513, available from 10:00 AM to 9:00 PM, except during specified holidays.