#Japan #Suita #Silver Egg #Intimate Merger #Context Intelligence

Silver Egg and Intimate Merger Unveil New IM-DMP Option

Silver Egg Technology Co., Ltd., based in Suita, Osaka, has collaborated with Intimate Merger Co., Ltd., a leader in public DMP services in Japan, to launch a new recommendation solution called the Context Intelligence IM-DMP option. This innovative service will enhance personalization for users, starting June 10.

Background of Development and Market Challenges

The digital landscape is witnessing escalating competition, especially within e-commerce, real estate, and various service industries. For businesses operating websites, providing optimized information and product recommendations tailored to each user is critical for increasing conversion rates. However, traditional recommendation engines primarily rely on users' historical behavior within the site, which poses challenges for first-time visitors or users without significant data accumulation.

To address these limitations, Silver Egg has married its advanced recommendation technology with Intimate Merger's extensive audience data, which encompasses around one billion data points. This collaboration has led to a highly precise recommendation engine that significantly improves user targeting.

Features of the New Service IM-DMP Option

Accurate Identification of Latent Needs

The Context Intelligence service, initially launched in September 2025, analyzes multiple contextual variables—ranging from user behavior on the site to entry paths and timestamps—using a sophisticated recommendation engine. By integrating Intimate Merger's DMP data, the IM-DMP option deepens understanding of user context, which enhances recommendation accuracy.

High Precision Approach for First-Time Visitors

Utilizing third-party data, such as web browsing history from Intimate Merger, this service enables websites to propose tailored products and content even to first-time visitors based on their interests and preferences. This level of personalization not only captures the attention of new users but also significantly increases engagement.

AI Logic Optimized for Diverse Industries

Silver Egg’s AI-driven recommendation engine, AiGent Recommender, is capable of creating optimal recommendation logic tailored to various sectors, including e-commerce, HR, and real estate. This adaptability boosts new customer acquisition rates, conversion rates, customer spending, repeat purchase rates, and overall customer engagement, thereby supporting the business growth of site operators.

Through this collaboration, Silver Egg and Intimate Merger aim to significantly uplift sales and business performance for website operators across multiple industries, especially e-commerce. The company is committed to advancing high-level personalization through AI technology and is focused on generating new value through data collaboration with various enterprises.

About Silver Egg Technology

Silver Egg Technology is dedicated to developing advanced digital marketing solutions that leverage AI technology for high-level personalization. Renowned for its top-tier recommendation engine, AiGent X, and comprehensive consulting services, the company continuously strives to shape the future of personalization.

Social Media Links:

• - Facebook
• - Twitter (X)
• - LinkedIn

About Intimate Merger Co., Ltd.

Intimate Merger is a data marketing company committed to improving efficiency across various domains through data utilization. It holds a market-leading share in Japan's DMP sector with its platforms, IM-DMP and IM-UID. The company also supports data utilization consulting and focuses on privacy protection, aligning with industry standards for responsible data management.

Company Links:

• - Intimate Merger

Company Overview

• - Name: Silver Egg Technology Co., Ltd.
• - Parent Company: Ilgloom Co., Ltd. Website
• - Headquarters: 1-23-43 Esaka-cho, Suita City, Osaka, Japan
• - Tokyo Office: 2F, Toranomon Takagi Building, 1-7-2 Nishishinbashi, Minato-ku, Tokyo, Japan
• - CEO: Susumu Iwata
• - Established: August 26, 1998
• - Capital: 287 million JPY (as of December 2025)
• - Business Focus: Development and provision of digital marketing services based on AI technologies.