Johnnie Walker Vault Collaborates with Olivier Rousteing on 'The Couture Blend'

Johnnie Walker Vault X Olivier Rousteing Present 'The Couture Blend'

Johnnie Walker and renowned fashion designer Olivier Rousteing have joined forces for a groundbreaking collaboration, introducing 'The Couture Blend.' This latest offering is not just a premium Scotch whisky; it's a remarkable tribute to personal evolution, fearless artistry, and a bold blend of traditional craftsmanship with contemporary design.

Launched on October 3rd, 2025, this release marks the second collaboration between Johnnie Walker Vault and Rousteing, following the success of their first initiative, Couture Expression. The Couture Blend is crafted in the Johnnie Walker Vault—a hidden creative sanctuary located beneath the Princes Street in Edinburgh—where whisky and artistry converge to create something truly special.

At the heart of this endeavor is an exceptional Scotch whisky designed by Rousteing himself, recognized for his transformative contributions to the fashion industry. As he approaches his 40th birthday, this blend symbolizes a new chapter in his life, brimming with wisdom and liberated creativity. To celebrate this milestone, Dr. Emma Walker, the Master Blender at Johnnie Walker, utilized a selection of whiskies, all at least 40 years old, to create this unique blend that marries flavors and styles from different eras.

Dr. Walker meticulously chose 10 rare whiskies from the Vault's impressive collection—curated from a staggering 10 million barrels of Scotch. Notable inclusions come from ghost distilleries such as Port Dundas and Caledonian, as well as standout whiskies from the late 20th century, including Benrinnes, Cragganmore, and Cameronbridge. These selections not only represent a rich tapestry of history and tradition but also serve as a canvas for innovation and experimentation in whisky crafting.

Speaking about the inspiration for this blend, Dr. Walker highlighted the creative journey of Olivier Rousteing over the past four decades. She said, "I drew inspiration from Olivier’s evolution—from his journey of self-discovery to his bold, modern creativity. This blend leans on both pioneering whiskies of the past and those evolving in the present, much like how Olivier does in his couture."

The unique flavor profile of The Couture Blend combines various elements such as rare malts matured in ex-wine barrels to capture tropical fruit notes, a spicy chocolate malt from Teaninich for Tonka highlights, and an experimental ghost cask from Port Ellen, which adds a distinct smoky character. The combination of these flavors results in a one-of-a-kind whisky that embodies the spirit of Rousteing himself.

In addition to the whisky, Rousteing's influence extends to the design of the luxurious decanter. It reinterprets the classic square bottles that have been iconic in Johnnie Walker's branding since the 1800s, creating an architectural crystal vessel that embodies both heritage and modernity. The sculptural crystal decanter showcases bold shoulders and is topped with an oversized square stopper, marrying traditional aesthetics with a contemporary flair, reminiscent of Rousteing’s striking design ethos.

"I wished to encapsulate the tension between minimalism and maximalism within this decanter, fostering dialogue and curiosity while remaining rooted in the present," Rousteing remarked. The gold-clad decanter is not only a visually stunning creation but also comes with customizable neckbands where collectors can engrave their initials, adding a personal touch to this exceptional piece of art.

The recommended retail price for The Couture Blend is set at $2,500, with only 1,500 individually numbered crystal decanters available. This limited edition release is targeted at connoisseurs and collectors, ensuring that each piece is as exclusive as it is beautiful.

In an era where the intersection of various art forms and crafts is becoming more pronounced, Johnnie Walker Vault and Olivier Rousteing's The Couture Blend stands as a dazzling example of how heritage and innovation can beautifully coalesce. To explore more about this exquisite whisky, visit Johnnie Walker.

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Decanter