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Tambourine Introduces Encore: A New Era in Hotel Booking Technology

Tambourine, a leader in hospitality marketing technology, has officially launched Encore, a revolutionary hotel booking engine aimed at transforming the way travelers reserve accommodations. As part of an ongoing commitment to improve customer experience, Encore is not just a facelift; it's a complete overhaul of the way hotel reservations are made, ensuring efficiency, speed, and user satisfaction.

The Genesis of Encore

In August 2024, Tambourine made waves by acquiring Reserv, a move that signaled its intent to reshape the hotel booking landscape. The development of Encore is the first significant result of this merger, marking a pivotal moment in the evolution of Reserv's hotel booking engine functionalities. The goal is straightforward: to provide an intuitive and seamless booking journey for every user, regardless of the device they use.

Features Tailored for the Modern Traveler

Encore has been designed keeping the contemporary traveler in mind. Key updates include:

• - User-Friendly Interface: The new design incorporates a sleek, modern look with simplified color palettes that enhance usability. The interface is fully optimized for mobile viewing, addressing the increasing trend of mobile bookings.

• - Flexible Room Layouts: Users can now choose between a 'Stacked' or 'Spotlight' view for room layouts, making it easier to find accommodations that suit their preferences.

• - Enhanced Booking Experience: With intuitive calendars and promo code entries, coupled with sharper layouts for offers and room photos, users can expect a more straightforward and engaging experience.

• - Superior Speed and Performance: In today's fast-paced environment, the need for speed is paramount. Encore promises faster load times coupled with improved backend performance. With guaranteed accessibility standards, hotels featured on the platform are fully indemnified, ensuring peace of mind for users.

• - Dynamic Upselling Features: Smart upsell modules allow users to consider add-ons and upgrades effortlessly, with a simplified checkout process that provides a clear summary view of their selections.

Construction of a Frictionless Experience

Rafael Cardozo, CEO of Tambourine, stated, "Encore is more than just a design update — it's a commitment to the future of hotel e-commerce." After extensive collaboration with various hotel partners, Tambourine has successfully merged design aesthetics with functionality, creating a frictionless booking journey from start to finish.

This detailed attention to user-centric design aims to reduce barriers for travelers, cutting down on the frustration commonly associated with hotel bookings. You’ll find features like nested multi-rate displays for smarter pricing options and revamped confirmation pages designed to boost post-booking engagement.

A Focus on Conversion and Engagement

To maximize conversion rates, Encore integrates built-in user experience monitoring tools that track metrics such as rage clicks and scroll depth. This data supports continuous optimization, ensuring that the platform evolves in tandem with user needs. A/B testing for layouts is also part of the platform's strategy, showcasing Tambourine's dedication to delivering a product that not only meets but anticipates customer desires.

Looking Ahead

Scheduled for a rollout to existing clients in the latter half of 2025, Encore represents Tambourine's vision for a streamlined booking path. In an industry that thrives on direct engagement and customer loyalty, such innovations could set new benchmarks.

In conclusion, with Encore, Tambourine elevates the hotel booking experience, combining best-in-class service with innovative technology. For those in the hospitality sector, this next-generation booking engine signals a progressive leap forward, as Tambourine continues to redefine how hotels interact with their guests. Stay tuned for more updates as Encore makes its debut in the market!

About Tambourine

Tambourine is a global frontrunner in hotel marketing technology, crafting integrated solutions that not only inspire direct bookings but also tackle the industry's most significant challenges. With a diverse product suite that spans sales, marketing, revenue management, and now reservations, Tambourine remains at the forefront of innovation in hospitality solutions, trusted by hotel brands worldwide. For more information, visit tambourine.com.