#Japan #Shibuya #THE WHY HOW DO #Shibuya Meat Yokocho #New Year Meat

A Delicious Shift: New Year Meat in Shibuya

As one of Tokyo's vibrant attractions, Shibuya has always been synonymous with various cultural shifts, and now it is setting the stage for another culinary revolution this New Year. Shibuya Meat Yokocho, a subsidiary of THE WHY HOW DO COMPANY, proposes a transformative way to bring in the new year: by indulging in 'New Year Meat' instead of the traditional soba.

Running from December 31, 2025, to January 1, 2026, Shibuya Meat Yokocho will welcome patrons looking to celebrate the New Year in a novel and hearty way.

A New Era of Year-End Celebrations

In the past, families would gather around the television to watch the annual Red and White Song Battle while enjoying a bowl of delicious, symbolic year-end soba. However, over recent years, the traditional celebration has evolved. The iconic Shibuya Scramble Crossing has become a bustling epicenter for young people celebrating the countdown into the New Year, showcasing a shift towards more diverse ways of ringing in the new year.

Founder’s Perspective

Naohiko Shioda, the founder of Shibuya Meat Yokocho, offers a refreshing take on this cultural change. He states, "While year-end soba symbolizes the wish for longevity through its thin noodles, if we're looking to charge into 2026 with vigor, having the option of 'New Year Meat' to stock up on energy sounds appealing." This perspective highlights the growing trend of prioritizing enjoyable culinary experiences over traditional customs.

Discovering Shibuya Meat Yokocho

Located just a three-minute walk from Shibuya Station, on the second floor of the Chitose Building in Shibuya Center Street, Shibuya Meat Yokocho is a unique dining destination comprising various meat-focused shops. Featuring a variety of options such as yakiniku, yakitori, meat sushi, and hamburgers, the establishment epitomizes a 'yokocho style' where guests can freely move between different eateries.

Not only is Shibuya Meat Yokocho open during the year-end festivities, but it also serves as an excellent venue for post-countdown meals or a cozy spot to relax until the first train of the new year. Celebrating at this bustling location guarantees a lively ambiance combined with delightful flavors.

The Facility at a Glance

• - Name: Shibuya Meat Yokocho
• - Address: 2F Chitose Building, 13-8 Udagawacho, Shibuya, Tokyo
• - Access: Approximately a three-minute walk from Shibuya Station
• - Official Website: nikuyokocho.jp

*Note: Operating hours vary by shop.

Company Overview

Company Name: Shibuya Meat Yokocho
Address: 22 Aizumicho, Shinjuku, Tokyo
Established: January 2017
Website: nikuyokocho.jp

Parent Company: THE WHY HOW DO COMPANY
Address: 22 Aizumicho, Shinjuku, Tokyo, 3rd Yamada Building
Established: October 2006 (Listed on Tokyo Stock Exchange: 3823)
CEO: Shingo Kameda
Business Focus: New business development support, M&A, investment strategies, subsidiary management guidance
Website: twhdc.co.jp

A Tasty Future

With innovative ideas like the 'New Year Meat', Shibuya Meat Yokocho is paving the way for a fresh tradition that redefines year-end celebrations. As we approach another exciting New Year, this modern culinary approach offers everyone an opportunity to create vibrant memories surrounded by delightful food and shared experiences.