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Fruit Attraction 2025: A Benchmark in the Fresh Produce Sector

The upcoming Fruit Attraction 2025 event is poised to be a significant landmark for the horticultural industry, reaffirming its monumental influence around the globe. Happening from September 30 to October 2, 2025, at the IFEMA MADRID exhibition center, this year’s edition positions itself as a premier platform for professionals engaged in the fresh produce market.

With merely four months to go until the event kicks off, excitement is building as the organizers have reported an impressive over 90% occupancy rate of exhibition space. Maria José Sánchez, the event director, highlighted this achievement during the presentation of the 17th edition, attended by dignitaries from both IFEMA MADRID and FEPEX.

The event will showcase a total exposition area of 70,000 square meters, marking an 8% increase in available space compared to previous years. This growth is a testament to the fair’s expanding reputation, drawing over 2,500 exhibiting companies and attracting more than 120,000 professionals from 150 countries.

Expanded Sector Engagement and New Features

Fruit Attraction 2025 will not only be larger but also smarter, introducing a strategic restructuring designed to optimize the experience for both exhibitors and attendees. The exhibit halls assigned for this year are Halls 3, 4, 5, 6, 7, 8, 9, 10, 12, and 14, ensuring Madrid becomes a global hub for fresh produce marketing.

• - Halls 3 and 5 will spotlight innovative products from Spanish firms and introduce the InnovaTech area.
• - Even-numbered halls will feature international contributions, including European companies in Halls 4, 6, and 8, alongside major brands from around the globe set for Halls 8 and 10. The American sector will occupy Hall 12, whereas African and Asian exhibitors will be found in Hall 14.
• - Fresh Food Logistics will establish a dedicated section in Hall 4, enhancing supply chain discussions.

A centerpiece of this year's festivities includes the celebrated tomato, chosen as the star product due to its significance in Spain's culinary landscape. Activities centered on this crop will highlight its crucial role as one of the most consumed vegetables in the country and an essential economic driver for the fresh produce sector.

Commitment to Sustainability and Innovation

Additionally, the fair will put a spotlight on organic products, encouraging exhibitors to showcase their offerings with unique initiatives aimed at sustainability. The event will return with the prestigious International Buyers Programme, focusing on Mexico and Malaysia to create fresh business opportunities with these markets.

For the second consecutive year, the Best Stand Awards will be presented, celebrating some of the most innovative exhibit designs, including the categories such as Most Original, Best Design, Most Sustainable, and the People's Choice Award.

Recognizing the importance of innovation, the Innovation Hub Awards will reward exceptional projects and initiatives that excel in sustainability, tech applications, and overall impact. Submissions will be displayed throughout the event, allowing attendees to engage with groundbreaking concepts.

The event will also serve as a knowledge center, hosting a variety of expert-led seminars and specialized forums. Highlights will include the Grape Attraction Congress, Biofruit Congress, and the Fresh Food Logistics Summit, designed to foster discourse among industry leaders.

Fruit Attraction 2025, organized by IFEMA MADRID and FEPEX, will open its doors daily from 9:30 AM to 7:00 PM on its opening days, concluding at 4:00 PM on the last day. This year's gathering promises to be an unparalleled opportunity to explore, collaborate, and innovate within the vibrant world of fresh produce.