#USA #New York #Lando Norris #Tumi #19 Degree Lite

TUMI Unveils the 19 Degree Lite Collection

TUMI, the internationally renowned travel and lifestyle brand, has made a striking addition to its lineup with the launch of the 19 Degree Lite collection. This release marks the second chapter of their captivating campaign titled “Uncompromisingly Light.” At the forefront of this collection is global ambassador Lando Norris, well-known as a stellar driver for the McLaren Formula 1 team.

The new campaign encapsulates a spirit of lightness and sophistication, a hallmark of TUMI's design philosophy. The 19 Degree Lite collection offers travelers a seamless experience, featuring luggage that prioritizes both style and practicality. With TUMI's signature attention to detail, every piece is designed to be both functionally superior and aesthetically pleasing. From ultra-lightweight double wheels to meticulously crafted zippers, each element serves to enhance ease of movement during travel.

Lando Norris shared his thoughts about the collection during a recent trip, stating, “With TUMI, every journey feels incredible — and thanks to this campaign, my first trip to Lake Como was unforgettable. Traveling with the 19 Degree Lite luggage made exploring the stunning landscape effortless, creating a truly memorable experience.” His commentary underscores the campaign’s focus on making travel not just possible, but enjoyable and stress-free.

Directed by Keane Pearce Shaw and photographed by Emma Panchot in the picturesque surroundings of Lake Como, the campaign visually narrates Lando's personal experiences intertwined with the functionality of TUMI products. As he visits iconic sites like Villa Erba, the footage highlights the seamless movement of the 19 Degree Lite luggage, reflecting the freedom and agility that resonates both on the road and on the track.

Victor Sanz, TUMI's Creative Director, emphasized the brand's commitment to crafting products that genuinely accompany their customers on their journeys. He remarked, “19 Degree Lite embodies our relentless pursuit to create products that effortlessly accompany our customers on the go. Lando, as a masterful driver with an unrivaled passion for precision and design, perfectly aligns with our campaign’s message. Observing his interplay with our products illustrates natural fluidity, dynamic lightness, and control — characteristics he constantly exemplifies both on and off the race track.”

The collection features various pieces of luggage, including two suitcases catered to extended trips and weekend getaways: the Extended Trip 4 Wheeled Packing Case and the Short Trip 4 Wheeled Packing Case, along with convenient carry-ons, the International 4 Wheeled Carry-On, and the Continental 4 Wheels Carry-On. They come in a selection of vibrant base colors, including Blush, Titanium Grey, and Black Graphite, while seasonal shades such as Amber and Cobalt add a fresh splash to the range. Prices for this beautifully designed collection range from $795 to $995.

Notably, the campaign also showcases an exciting collaboration between TUMI and McLaren, featuring a distinctive color way known as Super Grey, inspired by McLaren's best-selling shade, Supernova Silver. This integration includes models from iconic TUMI collections such as Harrison, Alpha Bravo, and Turin, reinforcing the bond between luxury travel and high-performance design.

The 19 Degree Lite collection is now available at TUMI retail locations worldwide and online at TUMI.com. Fans can engage with exclusive behind-the-scenes content on TUMI’s social channels under @TUMITravel, inviting travelers into an immersive brand experience.

About TUMI

Founded in 1975, TUMI has been a leader in crafting premium, luxury essentials designed for business, travel, and performance. With a purpose that extends beyond product manufacturing, TUMI aims to innovate, simplify, and enhance every aspect of travel life. By seamlessly merging exceptional functionality with a spirit of ingenuity, TUMI remains committed to being a lifelong companion for those pursuing their passions. For more information, visit TUMI.com and follow them on Instagram, TikTok, Facebook, and YouTube.