WhO Wallpaper Brand Launches New Series Inspired by Traditional Japanese Techniques

Unveiling WhO's New Collection Inspired by Japanese Craftsmanship

The wallpaper brand WhO has announced the launch of a striking new series, designed by the Paris-based designer Laur Meyrieux. This fresh collection draws inspiration from the traditional Japanese dyeing technique known as shibori. Set to debut on January 22, 2026, this series looks to highlight the blend of Japanese culture and European design sensibilities.

Founded by Nohara Group, WhO aims to create more beautiful and loved spaces, and this collection reflects their commitment to design innovation. The Shibori technique, known for its intricate patterns and textures, has been meticulously adapted through the lens of modern design. Laur Meyrieux, who spent 11 years in Japan, brings a unique perspective, merging traditional aesthetics with contemporary art.

The Artistic Vision of Laur Meyrieux

Laur Meyrieux, a designer known for her interdisciplinary work within interior architecture and creative direction, has made significant contributions to the art and design community. Originally from Paris, her passion for Japanese culture led her to relocate to Tokyo in 2001, where she established her creative studio. Now back in Paris, she continues to operate internationally, launching her own wallpaper line, the Laur Meyrieux collection, which integrates ecological considerations into her design process.

This new collection stands out with a curated choice of unique Japanese papers that boast an exquisite texture, dyed with sumi ink and natural pigments. Various finishing techniques have been applied to give depth and movement, creating wallpapers that are both visually captivating and culturally resonant.

Highlighted Designs in the Collection

The collection promises an impressive range of themes and shades, maintaining a harmonious balance between organic forms and colors that evoke nature. Some featured designs include:

- ARIMATSU_Rust / MYRU906
- PLEATS_Indigo / MYRU909
- NIKARI_Deep Forest / MYRU920
- RESONANCE_Sandstone / MYRU927
- RESONANCE (roll)_Ochre Earth / MYRU928

This selection showcases the intricate play of hues that convey both tranquility and depth, making them suitable for various interior settings.

About WhO and Sustainable Practices

Launched in 2015, WhO has rapidly become a notable player in the wallpaper industry, recognized for their innovative designs and a commitment to environmental sustainability. They won the Good Design Award in 2016 and have since expanded their inventory to over 3,000 unique patterns. Their approach emphasizes customization, made possible through a fully made-to-order manufacturing model, reducing waste and ensuring quality.

In alignment with current design trends in Japan, the demand for visually striking and high-quality wallpapers has grown, particularly in the fields of renovation, hospitality, and real estate. WhO addresses this need by offering distinctive designs that enrich spaces aesthetically.

Additionally, their commitment to sustainability includes using eco-friendly inks that meet GREENGUARD Gold certification, ensuring safety in indoor environments. By integrating digital catalogs, they also reduce CO2 emissions relative to traditional paper catalogs.