#Japan #Chiba #Beams #FUTURE ARCHIVE #POP YOURS

BEAMS Partners with 'POP YOURS' Festival to Celebrate Hip Hop and Fashion

BEAMS, a leading name in the Japanese fashion scene, has announced its support for the much-anticipated hip-hop festival, 'POP YOURS,' set to take place on May 24-25, 2025, at Makuhari Messe in Chiba, Japan. This festival is one of the largest of its kind in the country, bringing together hip-hop culture and an array of artistic expressions.

In an exciting twist, BEAMS will host a special booth under its brand 'FUTURE ARCHIVE,' designed to engage festival-goers in a unique way. Attendees will have the opportunity to participate in fashion snapshot sessions, allowing them to be part of the creative environment fostered at this event.

To make it even more enticing, participants in the fashion snap activities will receive a special capsule toy featuring five exclusive acrylic keychains, each designed by four talented artists associated with 'FUTURE ARCHIVE.' These keychains will reflect the brand's logo and are available only at the festival, making them a one-of-a-kind souvenir for attendees.

BEAMS aims to create a fusion of the vibrant energy of hip-hop culture and the excitement of fashion through this festival. The booth promises to be an engaging space where festival-goers can express their style and creativity. When attending the festival, be sure to stop by the 'FUTURE ARCHIVE' booth for a memorable experience.

How to Participate in the Exclusive Capsule Toy Activity

To claim your exclusive acrylic keychain, you must:

• - Participate in the fashion snapshot session (group shots are welcome).
• - Follow the official 'FUTURE ARCHIVE' Instagram account.

Please note that the acrylic keychains are in limited supply, so be sure to join in early to secure yours!

Details of the Limited Edition Acrylic Keychains

Please be aware that the keychains are samples, and the actual products may vary in specifications. We want to ensure that all attendees have an exciting experience during the festival while also appreciating the artistic contributions from the showcased artists.

Featured Artists

Itsuki: A tattoo artist from Kanagawa, born in 1999, Itsuki began his journey in 2022 and established a creative studio, XoGul, that serves as a tattoo haven and shop for fashionable items.

TAPPEI: Based in Tokyo since 2015, TAPPEI has made waves as a tattoo artist and opened 'TAPPEI ROOM' in Nakameguro, collaborating with renowned brands like UNDERCOVER and NIKE.

AsahiNa: A visual artist based in Tokyo, AsahiNa focuses on creating immersive digital worlds inspired by nature, collaborating with apparel brands and commercial entities for visuals.

YAMEPI: An artist known for bold character designs, YAMEPI's work is rooted in street culture and encompasses various creative ventures.

About 'FUTURE ARCHIVE'

'FUTURE ARCHIVE' aims to curate and present the current scene from the perspective of BEAMS, creating a space where fashion is celebrated and recognized.

'POP YOURS' Festival Overview

• - Date: May 24-25, 2025, Doors Open at 9:30 AM / Starts at 11:00 AM
• - Venue: Makuhari Messe International Exhibition Hall 9-11, Chiba City, Chiba Prefecture
• - Organizer: SPACE SHAWER NETWORK
• - Official Website: popyours.jp/m2025
• - Instagram: pop_yours

About BEAMS

Founded in 1976 in Harajuku, Tokyo, BEAMS has been a trendsetter in the select shop landscape, showcasing a diverse range of fashion, interior design, and art. The company has collaborated extensively with brands and continues to innovate in creative solutions across various industries. With approximately 170 locations across Japan and Asia, BEAMS fosters a vibrant cultural community supported by various generations.
For more on BEAMS, visit beams.co.jp/company/about.

Don't miss the chance to immerse yourself in hip-hop culture and fashion at 'POP YOURS,' where BEAMS brings an unforgettable experience to life!