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Beauty Cellar by Hollywood and TOJI at ViO Marche Vol.9

Beauty Cellar by Hollywood's Roppongi Hills location will participate in ViO Marche Vol.9, held in collaboration with the Ethical Design Week from October 22 to 24, 2025. This event takes place at the Toranomon Hills Oval Square in Tokyo, where both brands will showcase their innovative wellness products centered around the benefits of sake kasu (rice bran).

Event Details

• - Event Name: ViO Marche Vol.9 × Ethical Design Week
• - Dates: October 22 (Wednesday) to October 24 (Thursday)
• - Venue: Toranomon Hills Oval Square, 1 Chome Toranomon, Minato City, Tokyo
• - Outdoor Exhibition: Yes
• - Entry Fee: Free (open to all)

For more event details, visit: Ethical Design Week 2025

Featured Products

Beauty Cellar by Hollywood will promote their Soy Protein Beauty, while TOJI will feature the Sake Kasu Bath Powder. Both companies emphasize the importance of incorporating rice bran into daily life, highlighting its remarkable benefits for health and beauty.

Inner Beauty Focus: Soy Protein Beauty

The Soy Protein Beauty is a 100% plant-based vegan protein that blends fermented sake kasu with soy and fava bean proteins, combined with seven types of superfoods. This unique formulation supports circulation and youthful vitality, making it a delicious addition to any wellness routine. Three flavors—SAKE, Kinako, and Cinnamon—will be available, and attendees can also sample them at the booth. The sake kasu used comes from the Sasaki Sake Brewery established in 1893, ensuring high-quality ingredients.

Outer Beauty Focus: TOJI Sake Kasu Bath Powder Series

TOJI's Sake Kasu Bath Powder is designed with purity and quality in mind, using natural sake kasu and sea salt to create a 100% natural product without added fragrances or colorings. This approach aims to deliver the authentic benefits of sake kasu for skin health and encourage users to integrate the tradition of 'Toji' (healing bath) into their daily lives.

TOJI's Mori variant is infused with premium natural essential oils, including Japanese cypress and yuzu from Kochi, offering a warm and refreshing aromatic experience. Sake kasu sourced from the renowned Masumi Sake Brewery in Nagano enhances the product with amino acids and vitamins, promoting skin whitening and improvement.

About ViO Marche

ViO Marche is a direct market showcasing organic and additive-free products from various producers and brands. The ninth edition, ViO Marche Vol.9, will engage participants in experiences aligned with ethical practices during the three-day Ethical Design Week, featuring 12 curated brands. For more information, visit ViO Styles.

About TOJI

TOJI is a wellness brand committed to delivering Japan's timeless wisdom in beauty and health through innovative products. Since its inception in 2024, TOJI has focused on harnessing the benefits of sake kasu and collaborates with local inns and breweries to support the community while promoting its initiatives globally. Learn more at TOJI Japan.

About Beauty Cellar by Hollywood

Beauty Cellar by Hollywood, a total beauty select shop, is managed by Hollywood Co., Ltd., which has a century-long history in the beauty industry. Located on the third floor of the Hollywood Beauty Plaza in Roppongi, the shop emphasizes ethical beauty while providing a wide range of beauty products. For more details, visit Beauty Cellar and follow them on Instagram @hollywood_beauty_cellar.

Access

Accessibility: The shop is directly connected to the Roppongi subway station (Hibiya Line) at the 1C exit. Parking is available at Roppongi Hills P12 for convenience.