Mikako Tabe Takes the Stage at New Ad Event for Tax Snap App

On January 14, 2026, Mikako Tabe graced the stage at the Tax Snap new ad unveiling event held by Tax Snap, Inc. (Headquartered in Suginami, Tokyo). The company specializes in a mobile app tailored for freelancers and individual users, promoting the concept of "Effortless Tax Filing." The new commercial featuring Tabe is set to hit screens on January 15, 2026.

The event commenced with opening remarks by Yuta Tanaka, the CEO of Tax Snap, who elaborated on the company’s mission and app development. Subsequently, they welcomed guest speaker Hiro Zeirishi, the well-known tax accountant and YouTube influencer with over 400,000 subscribers. Together, they discussed recent trends in tax filing and the challenges users face during the process, emphasizing the growing need for simplifying tax management.

Unveiling the New Ad and Interactive Quiz

After the ad screening, Tabe participated in an engaging talk session where she shared her experiences from the commercial shoot and her perceptions regarding tax filing. As part of the event, the audience was invited to engage in a fun quiz, titled "Is This an Expense?" which focused on understanding and clarifying tax-related queries.

Following the quiz, Tabe had the opportunity to experience the app's innovative features such as "Swipe Sorting" and "Delegate Sorting." She expressed her delight, saying, "It’s so simple! I can’t imagine anything more convenient!" demonstrating the app's ease of use and practicality for tax management.

The Struggles of Tax Filing and the Need for Innovation

During the discussions, it was highlighted that an astonishing 80% of individuals experience stress related to tax filing. Hiro Zeirishi elaborated further, stating, "It feels almost like having a tax accountant in the app itself." He described the burdens associated with manual processes in tax filing and introduced Tax Snap as a viable solution to these issues.

CEO Tanaka pointed out that, while inputting tax data is often a daunting task, hiring a tax accountant can be financially prohibitive for many. He emphasized, "We aim to alleviate these concerns with Tax Snap, creating a user-friendly platform that makes tax filing more accessible for everyone." The growing complexity of tax codes and the increasing number of freelancers and small business owners have made simplified tax solutions imperative.

Mikako Tabe's Personal Insights and Thoughts

As the event progressed, Tabe candidly shared her impressions of the new ad and the app itself. "Shooting the commercial was an enjoyable experience; I was relaxed while filming at home. Discovering such a convenient app was both shocking and exciting!" She noted that the tagline "Effortless Tax Filing" resonated with her experience, especially since tax season often invokes feelings of dread. Tabe, known for her easygoing personality, commented, "I'm not one to want to 'grind it out'—if there's a way to simplify, I’m all for it!"

When answering questions about tasks she'd prefer to delegate in her daily routine, she humorously mentioned, "I’d like to delegate all household chores! Cooking and laundry could definitely use a helping hand!"

Additionally, Tabe engaged in the quiz, tackling queries related to business expenses, showcasing her awareness of tax deductions while revealing her enthusiasm to learn more about tax filing nuances. "I'd love to tackle more of these challenges!" she stated, emphasizing her eagerness to further explore tax-related topics.

Experiencing Tax Snap’s Features

Towards the conclusion of the event, Tabe got hands-on with the Tax Snap app, effortlessly sorting receipts using its user-friendly swipe feature. She remarked, "It’s thrilling to see how streamlined this process is! It feels almost like a game—sorting receipts has never been this fun or easy!" When asked about her thoughts after using Tax Snap, Tabe recommended the app wholeheartedly, stating, "I think it’s a must-try for anyone tackling tax season! I believe they won’t ever want to go back!"

The event culminated in Tabe urging attendees to download the app if they found themselves feeling overwhelmed by tax duties, promoting the idea that Tax Snap could indeed be a game-changer in their lives.

Conclusion

In closing, the event shone a light on the importance of making tax filing approachable, especially with the rising number of individuals navigating this complexity in today's digital age. Tax Snap, with its innovative features backed by professionals like Hiro Zeirishi, is poised to make tax filing a less daunting task for everyone.

For more information, visit Tax Snap's official website