Gong cha Unveils its Unique 'RED HALLOWEEN' Desserts Featuring Apple and Cranberry Flavors
Gong cha Japan has announced an exciting seasonal offering, set to debut on October 9, 2025. This year’s event, dubbed 'RED HALLOWEEN', embraces the vibrant color red as its central theme, unveiling a range of desserts featuring succulent apple and cranberry flavors. The lineup includes three delectable items: 'Apple Cranberry Milk Tea', 'Tea-Aid', and 'Gelatti', each crafted for a unique taste experience.
The highlight of this series is the beautiful balance between sweetness and acidity brought out by freshly harvested apples and cranberries. Each drink is not only visually appealing but also promises an enticing taste experience that reflects the delights of fall. The drinks are based on a fragrant Earl Grey tea, which enhances the fruity notes, while crunchy apple pieces are encased in jelly and complemented by a rich, slightly sour cranberry sauce.
Moreover, this year Gong cha collaborates for the first time with pop creator Asagiyano, known for her whimsical style. The collaborative visuals and narrative she has created will bring an additional layer of excitement to the 'RED HALLOWEEN'. Shoppers will be able to interact with special signage in-store, and limited edition booklets featuring Asagiyano's take on the Halloween story will also be available.
So, how do the drinks taste? Let’s break it down:
This layered milk tea features a delightful harmony of apple and cranberry, with the sweetness of apple jelly enhancing the fragrant notes of Earl Grey. The cranberry sauce provides a tangy twist, making it a visually striking drink perfect for Halloween.
A refreshing tea-aid that combines Earl Grey with tangy cranberry sauce and crunchy apple jelly. It captures the essence of autumn with its sweet apple aroma while providing a clean finish with cranberry’s tartness. The textures make for a delightful sip.
This frozen tea blends rich tea flavors with fresh fruit, offering a blissful treat. The crunchy jelly and the chilling sensation of this frozen drink create a wonderful contrast, making for a refreshing experience.
For those who want something different, the apple jelly can be paired with other tea options such as Masala Chai Milk Tea or Ali Shan Oolong Tea. Its blend of crunchy apple pieces encapsulated in sweet jelly makes it a lovely addition.
Pricing and Availability:
These limited-time offerings will be available at all Gong cha locations in Japan, starting from October 9, 2025. Early access begins on October 2 at select stores like Lalaport Toyosu and Akihabara, with mobile orders starting on October 6. Customers can also enjoy the customization options available for the new drinks.
In conjunction with this launch, Gong cha has exciting promotional campaigns featuring Asagiyano:
About Asagiyano:
Asagiyano is a pop creator known for her vibrant and playful artistic style. With over 4.3 million followers across social media, she spreads joy and inspiration through her work, including fashion and interior design.
Gong cha stands as a global tea café brand originally founded in Taiwan, now with over 2,000 stores across approximately 30 countries and over 200 in Japan since its opening in 2015. The company focuses on delivering delicious teas crafted through meticulous preparation, ensuring a delightful tea-drinking experience.
Company Information:
The highlight of this series is the beautiful balance between sweetness and acidity brought out by freshly harvested apples and cranberries. Each drink is not only visually appealing but also promises an enticing taste experience that reflects the delights of fall. The drinks are based on a fragrant Earl Grey tea, which enhances the fruity notes, while crunchy apple pieces are encased in jelly and complemented by a rich, slightly sour cranberry sauce.
Moreover, this year Gong cha collaborates for the first time with pop creator Asagiyano, known for her whimsical style. The collaborative visuals and narrative she has created will bring an additional layer of excitement to the 'RED HALLOWEEN'. Shoppers will be able to interact with special signage in-store, and limited edition booklets featuring Asagiyano's take on the Halloween story will also be available.
So, how do the drinks taste? Let’s break it down:
Apple Cranberry Milk Tea
This layered milk tea features a delightful harmony of apple and cranberry, with the sweetness of apple jelly enhancing the fragrant notes of Earl Grey. The cranberry sauce provides a tangy twist, making it a visually striking drink perfect for Halloween.
Apple Cranberry Tea-Aid
A refreshing tea-aid that combines Earl Grey with tangy cranberry sauce and crunchy apple jelly. It captures the essence of autumn with its sweet apple aroma while providing a clean finish with cranberry’s tartness. The textures make for a delightful sip.
Apple Cranberry Gelatti
This frozen tea blends rich tea flavors with fresh fruit, offering a blissful treat. The crunchy jelly and the chilling sensation of this frozen drink create a wonderful contrast, making for a refreshing experience.
Additional Treat: Apple Jelly
For those who want something different, the apple jelly can be paired with other tea options such as Masala Chai Milk Tea or Ali Shan Oolong Tea. Its blend of crunchy apple pieces encapsulated in sweet jelly makes it a lovely addition.
Pricing and Availability:
- - Apple Cranberry Milk Tea: 650 yen
- - Apple Cranberry Tea-Aid: 650 yen
- - Apple Cranberry Gelatti: 680 yen
- - Apple Jelly: 90 yen
These limited-time offerings will be available at all Gong cha locations in Japan, starting from October 9, 2025. Early access begins on October 2 at select stores like Lalaport Toyosu and Akihabara, with mobile orders starting on October 6. Customers can also enjoy the customization options available for the new drinks.
In conjunction with this launch, Gong cha has exciting promotional campaigns featuring Asagiyano:
- - Original Booklet Giveaway: Customers purchasing any of the apple and cranberry drinks will receive a limited edition booklet containing her story and artwork.
- - Instagram Campaign: From September 30 to October 8, fans have the chance to win a signed 'RED HALLOWEEN' poster and drink vouchers.
- - X Campaign: Participants can enter a draw for exclusive drink Tickets for the apple and cranberry series until October 3.
About Asagiyano:
Asagiyano is a pop creator known for her vibrant and playful artistic style. With over 4.3 million followers across social media, she spreads joy and inspiration through her work, including fashion and interior design.
Gong cha stands as a global tea café brand originally founded in Taiwan, now with over 2,000 stores across approximately 30 countries and over 200 in Japan since its opening in 2015. The company focuses on delivering delicious teas crafted through meticulous preparation, ensuring a delightful tea-drinking experience.
Company Information:
- - Name: Gong cha Japan Co., Ltd.
- - CEO: Jun Tsunoda
- - Headquarters: Minato-ku, Tokyo, Japan
- - Established: March 25, 2015
- - Business Scope: Tea café operations, product development, direct and franchise store operations.
- - Website: Gong cha Official
Topics Consumer Products & Retail）
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