#USA #Hong Kong #smartphone #Infinix #Pininfarina

Infinix and Pininfarina Join Forces to Create Premium Smartphones

In a groundbreaking move, Infinix has partnered with Pininfarina, the prestigious Italian design studio known for its illustrious 95-year history of crafting exquisite automobiles and luxury products. This announcement was made during the Business of Design Week 2025, promising to redefine what we know about premium smartphone aesthetics. The flagship smartphone designed under this collaboration, the Infinix NOTE 60 Ultra, marks the beginning of an innovative design series that fuses technology with timeless elegance.

Pininfarina’s expertise in creating automotive masterpieces is well-established, with legendary designs such as the Ferrari Testarossa and the Alfa Romeo Spider under its belt. Now, this iconic design philosophy will be applied to the world of smartphones, highlighting a blend of sophistication and cutting-edge technology. As smartphones become essential fixtures in our daily lives, this collaboration aims to elevate user experience by merging beauty with functionality.

A New Era for Infinix

Infinix has been on a remarkable trajectory, recently reported to have achieved the highest quarter-on-quarter shipment growth in Southeast Asia for Q2 2025, according to IDC's Worldwide Quarterly Mobile Phone Tracker. This partnership with Pininfarina comes at a pivotal time for the brand, as it seeks to solidify its position as a major player in the premium mobile market.

The collaboration indicates a strategic shift towards premiumization, with Infinix’s CEO, Tony Zhao, emphasizing the importance of high-end design in their future product lineup. The Infinix NOTE 60 Ultra is anticipated to be a game-changer, setting new standards in smartphone craftsmanship and highlighting the commitment to luxurious design traits that Pininfarina embodies.

Bringing Italian Design to Technology

Pininfarina's Senior Vice President of Brand, Fabio Calorio, expressed excitement about the partnership, noting the opportunity to merge their Italian design excellence with technological innovation. He stated, "For nearly a century, our brand has shaped new ways of living, being synonymous with purity, timeless design, and emotion in form — values that perfectly align with Infinix's vision of innovation."

The upcoming Infinix NOTE 60 Ultra is expected to showcase a refined aesthetic influenced by Pininfarina’s extensive design philosophy, ensuring users will not just enjoy its functionality but also its visual appeal. Details about the device’s design philosophy, features, and availability are eagerly awaited by tech enthusiasts and design aficionados alike.

The Future of Infinix

As the tech landscape continuously evolves, Infinix is committed to remaining at the forefront of innovation. Founded in 2013, Infinix has rapidly grown to become a significant player in the smartphone market, with its products available in over 70 countries. Their expansion beyond smartphones to include TWS earbuds, smartwatches, laptops, and other smart devices reflects a strategic vision to create a fully integrated ecosystem of technology-driven products aimed at enhancing user experiences.

With this new partnership with Pininfarina, Infinix is not only stepping into the world of premium smartphones but also establishing itself as an innovative force that combines technological advancements with luxurious design. Following the release of the NOTE 60 Ultra, Infinix aims to continue revolutionizing its design ethos while captivating a global audience with its commitment to excellence.

Stay tuned for future updates from Infinix as they unveil more details on the Infinix NOTE 60 Ultra and explore new heights in smartphone design.