Redken Celebrates Its Role as Official Hair Care Partner for 2026 Grammy Awards
Redken Becomes the Official Hair Care Partner for the 2026 Grammy Awards
Introduction
In a significant partnership, Redken, the leading professional hair brand in the United States, has been named the official hair care partner for the 2026 Grammy Awards. This collaboration will be highlighted during Grammy Week, showcasing Redken's commitment to music and high-performance hair care through exciting experiences and innovative products.
Redken's Celebration of Music and Creativity
During this spectacular week dedicated to celebrating musical talent and creativity, Redken is set to introduce its newest product, the Acidic Bonding Concentrate Hair Bandage Balm. This product, along with other offerings from Redken's popular Acidic Bonding Concentrate line, will take the spotlight as the brand engages with artists, creators, and industry professionals.
Immersive Experiences at Grammy House
One major highlight of Redken's involvement is the Grammy House, running from January 28 to 31. This immersive event is designed to connect fans, music industry insiders, and new creators, offering unforgettable moments and interactions. Here, Redken will host its exclusive