#United States #New York #Victoria's Secret #Marshmallow Bra #PINK

Victoria's Secret PINK Launches the New Marshmallow Bra Collection

On July 8, 2026, Victoria's Secret PINK celebrated the expansion of its popular bra lineup by unveiling the Marshmallow Bra Collection. This innovative collection emphasizes all-day comfort and has been designed with a focus on meeting the various needs of modern women. Known for selling a bra every second, PINK continues to solidify its reputation as a leading brand in the intimate wear industry.

The Marshmallow Collection joins other beloved PINK offerings, such as the Wear Everywhere™ collection designed for structured everyday support, the Wink™ line for those seeking a playful and flirty style, and the Sport collection for active lifestyles. Each of these franchises addresses distinct moments in women’s lives, and the new Marshmallow series is tailored to provide ease and comfort throughout both busy days and relaxing off-duty moments.

The collection will debut with four wireless styles, each made from a luxurious, soft fabric that boasts a unique four-way stretch. This design ensures optimal comfort, allowing the bras to hold their shape while providing unrestricted movement. Additionally, the bras feature convertible straps for versatile styling options and smoothing wing details that create a nearly invisible silhouette beneath clothing. The styles include:

• - Marshmallow Push-Up Bra: This wireless push-up bra offers significant lift and shaping without compromising comfort.
• - Marshmallow Lightly Lined Bra: An essential everyday bra built for all-day wear and relaxation.
• - Marshmallow Unlined Bralette: A minimalistic bralette with an effortless look for casual days.
• - Marshmallow Lightly Lined Cami: A versatile tank that can be layered or worn solo.

Three of the four styles are designed for easy, pull-on wear with no hook-and-eye closures, while the Marshmallow Push-Up retains a back closure for added support. This collection encompasses a variety of options, from neutrals and earthy tones to playful prints, with prices ranging from $29.95 to $49.95. Sizes accommodate a broad range, spanning from XXS to XXL and including SDD to LDD, providing options for over 30 bra sizes.

Ali Dillon, President of Victoria's Secret PINK, stated, “Our customers tell us that comfort is their top priority. As a brand recognized for its bras, we continually innovate to fulfill their evolving needs while maintaining our commitment to fit and style. The Marshmallow Collection is our softest design to date, created for those critical moments when comfort matters most.”

The Marshmallow Bra Collection is now available at PINK retail locations nationwide and internationally, alongside online availability at VSPINK.com.

About PINK

Rooted in a mission to celebrate sisterhood, confidence, and self-exploration, PINK engages young women with its lively, bold, and playful aesthetic. The brand showcases vibrant colors and fun designs that cater to various moods and moments. From cozy loungewear and fashionable sleep attire to popular pieces across swim, intimates, beauty, and accessories, each item is crafted to embrace femininity, authenticity, and empowerment. PINK's dedication to community engagement and self-expression motivates the next generation to live spontaneously and maintain connections no matter where life takes them.