#Japan #Tokyo #JALUX #Tully's Coffee #Green Planet

Tully's Coffee Launches Innovative Handheld Cup Holder

In a remarkable move towards sustainability, Tully's Coffee Japan, based in Shinjuku, Tokyo, has introduced an eco-friendly cup holder, the first of its kind in the cafe chain industry. This new product, made from the revolutionary biomass film known as "Green Planet®", is designed to enhance convenience for customers during takeout. Starting February 24, the handheld cup holder will be available at select locations within Tokyo, with plans to expand its reach to Tully's stores nationwide.

A New Hands-Free Takeout Experience

This innovative cup holder, inspired by models widely used in countries like Taiwan and Vietnam, has been specially adapted for the Japanese market. It allows customers to carry their drinks without using their hands, ensuring they can enjoy their beverages at their preferred pace, all while providing a stylish and practical solution for users in busy environments such as airports and on the go.

The specific locations set to offer this new service at launch include:

• - Haneda Airport Terminal 1 Gate 9
• - Haneda Airport Terminal 1 Gate 15
• - Sony City location
• - Kagurazaka store
• - Shinjuku Sumitomo Building store

Following the initial rollout, the handheld cup holder will gradually become available at more Tully's stores across Japan after April (depending on individual store capabilities).

Green Planet®: A Biodegradable Innovation

Tully's Coffee's new cup holder is part of a larger initiative in collaboration with JALUX, a trading firm with a focus on environmentally friendly materials. They have partnered with Kaneka Corporation to utilize their groundbreaking biodegradable polymer, "Green Planet®", which is derived from 100% biomass sources. This innovative material offers various environmental benefits, including the ability to decompose in both soil and seawater, ultimately breaking down into carbon dioxide and water, thereby reducing the risk of plastic waste pollution.

Green Planet® has also earned the "OK Biodegradable MARINE" certification, confirming its ability to break down in seawater within six months. The versatility of this material means it can be transformed into a wide range of products, from straws and cutlery to shopping bags and flexible food packaging.

Both Kaneka and JALUX are dedicated to creating products that lower environmental impact, thereby leading the way to a sustainable future. This commitment aligns well with Tully's Coffee’s ethos of providing not just quality coffee but also contributing positively to the community and environment.

As consumers increasingly seek sustainable choices, Tully's Coffee’s introduction of the handheld cup holder underscores a significant shift in how food and beverage businesses prioritize eco-conscious products without compromising convenience or quality.

Closing Thoughts

With this launch, Tully's Coffee Japan not only enriches the customer experience but also takes a notable step in advocating sustainable practices within the coffee industry. As it continues to develop and innovate, Tully's is poised to be a leader in both quality coffee and environmental sustainability.

For more information on Tully's Coffee and their sustainable initiatives, visit their official website at Tully's Coffee.

Company Background

Tully's Coffee Japan - A prominent specialty coffee shop in Japan, with roots tracing back to Seattle, USA. It embodies a community-focused philosophy, delivering handcrafted coffee and a relaxing atmosphere.
Kaneka Corporation - A renowned global chemical manufacturer engaged in various sectors including life sciences and healthcare, emphasizing solutions that enhance global health.
JALUX - A trading firm under the JAL Group with strengths in Aviation and Airport services offering quality products and services across retail and environmental sectors.