Introducing Premium Toothpaste with Nanolevel Eggshell Apatite for Whiter Teeth

New Toothpaste for Whiter Teeth: Yaku-yomi Eggshell White Premium

Willumina Co., headquartered in Shinjuku, Tokyo, is excited to announce its new toothpaste, 'Yaku-yomi Eggshell White Premium,' set for release on April 15, 2025. This innovative product will be available through cooperative living organizations and official EC mall stores, promising to transform dental care into a luxury experience.

What Makes It Special?

The 'Yaku-yomi Eggshell White Premium' is an upgraded version of the previously launched 'Yaku-yomi Eggshell White,' now enriched with 10 times the normal amount of eggshell apatite. This toothpaste targets one of the leading concerns in oral care: discoloration of teeth due to aging, as well as stains from coffee, wine, and chocolate, which are notoriously difficult to remove with regular brushing alone. Thus, the development team focused on effectively addressing these challenges by delivering an all-in-one solution that restores the natural whiteness of your teeth.

How Does It Work?

Eggshell apatite, made from crushed eggshells, uses a proprietary process to manufacture particles at the nanolevel. This ensures that the toothpaste cleans effectively without damaging the enamel, gently eliminating stains to achieve that desired bright smile. Notably, the eggshell component is created from an upcycled resource, showcasing Willumina's dedication to environmental sustainability in addition to oral health.

Product Information

- Product Name: Yaku-yomi Eggshell White Premium
- Price: 1,760 yen (tax included)
- Capacity: 80g
- Release Date: April 15, 2025
- Available at: Kagayaku Cosmetics official store (Amazon, Rakuten, Yahoo! Shopping) and cooperatives

Benefits and Ingredients

1. Advanced Stain Removal: Featuring a tenfold concentration of nanolevel eggshell apatite, this toothpaste actively lifts and cleans stubborn stains, leaving teeth sparkling and smooth.

2. All-in-One Functionality: This toothpaste packs eight functions into one, making oral care a breeze. It prevents periodontal disease, gingivitis, supports whitening, and combats halitosis while also eliminating tobacco stains and refreshing the mouth.

3. Natural Herb Flavors: The texture is gel-like, offering a refreshing herbal mint flavor thanks to natural ingredients. Post-brushing, your mouth will feel revitalized thanks to the soothing properties of its active ingredients.

Ingredient Highlights

- Medicinal Components: Glycyrrhizic acid dipotassium, polyethylene glycol 400, isopropyl methylphenol.
- Natural Extracts: Includes sage, rosemary, and wild rose extracts for additional hydration and mouth health.
- Free from: Fluoride, synthetic sweeteners, artificial colors, parabens, mineral oils, and sodium lauryl sulfate.

Additional Product: Yaku-yomi Eggshell White

Alongside the premium range, Willumina continues to provide the original 'Yaku-yomi Eggshell White,' which also features eggshell apatite. With 94% natural ingredients, this toothpaste is designed for everyday use and incorporates eight oral care functions in one tube.

Overview

- Price: 1,518 yen (tax included)
- Capacity: 90g
- Release Date: Available since December 2024

Unique Selling Points

- Suitable for daily care with a focus on natural ingredients.
- Promotes whitening and freshness with a spearmint flavor.
- No harsh additives, ensuring a safe and effective experience.

About Willumina Co., Ltd.

Founded in 1984 as part of Nichimen Co., Ltd. (now Sojitz Corporation), Willumina has become a top vendor in the cosmetic category for cooperatives, providing safe and reliable products for oral, health, and beauty care. Now expanding through e-commerce platforms and drugstores, Willumina remains a pioneer in female care products, aiming to promote well-being for all women.

Meet the Team Lead: Shiona Yukimura

Shiona Yukimura, who joined Willumina as CEO in 2022, has played a vital role in shaping the company's direction, focusing on wellness products and challenging norms in the beauty industry. As a representative of the EY Entrepreneurial Winning Women™ Asia-Pacific class of 2024 and an advisor at Hiroshima University's Open Innovation program, she is dedicated to empowering women in business.