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Linglong Tire's 50th Anniversary Celebration in London

The first stage of the 50th anniversary celebration for Linglong Tire was recently held in a tremendous fashion in London, UK. This event gathered nearly 200 distributors from Europe, North America, Southeast Asia, and other parts of the world, marking a significant moment in the brand's history.

In his celebratory speech, Wang Feng, the president of Linglong Tire, reflected on the company's transformation over five decades. He emphasized how they evolved from a local business into a multinational corporation operating seven production bases globally. "This is not just a point of pride for Linglong, but also a major step forward in promoting a global mobility ecosystem," he said, capturing the essence of their journey.

The event included a special report on the 50th anniversary, where Mr. Wang reviewed the company’s journey from its inception to becoming a leading player in the global tire industry. Xu Yongchao, the vice president, provided insights into the global structure of the company and its growing success in key markets. Meanwhile, Andreas, the head of technology at Linglong Germany, showcased the company's R&D innovations in tire technology and future product plans.

Over the years, Linglong has embraced the philosophy that win-win cooperation is crucial for sustainable growth. During the celebration, awards were presented in four categories to global intermediary partners, honoring those who have stood by Linglong in exploring markets together. Mr. Wang acknowledged the indispensable support their partners provide, stating, "The journey of Linglong Tire wouldn’t have been possible without your solid backing. You are our most valued asset."

Representatives from distributors who received awards shared their experiences of shared growth with Linglong, highlighting the company's focus not only on delivering quality products but also on co-creating value alongside its partners.

As a fitting conclusion to the festivities, Linglong invited its partners to attend a Chelsea match against Brighton, effectively conveying the brand's values through the universal language of sports. The passion and dedication on display resonated with Linglong's five decades of pursuit for excellence. The match, adorned with Linglong’s logos, symbolically connected the brand with the thrilling atmosphere of sports.

Linglong's strategic move into sports not only reinforces its presence but also enhances its brand value among key international intellectual property stakeholders. Furthermore, the company is committed to evolving from traditional manufacturing to smart manufacturing, increasing investments in R&D and innovation, while embedding safety, sustainability, and intelligence into its products. Transitioning from a local to a global framework, Linglong aims to amplify the strength of Chinese brands on the world stage.

As the global tire industry continues to evolve, Linglong Tire's 50th anniversary celebration in London serves as a potent reminder of the company's storied past and promising future in the mobility landscape.