#Japan #Tokyo #custom homes #LIFULL HOME'S #AI Image Search

LIFULL HOME'S Unveils Innovative AI Image Search Feature for Custom Homes

LIFULL, a leading real estate and housing information service provider based in Chiyoda, Tokyo, has launched a new feature on its platform, LIFULL HOME'S. This AI image search tool is specifically designed for individuals seeking custom homes, allowing them to find construction companies and builders that align with their desired aesthetic. By leveraging a rich database of images from various builders and user-generated content, the new feature revolutionizes the way users can engage with their home-building journey.

Changing Home-Buying Preferences

With evolving lifestyles shaping how people select their homes and find construction companies, LIFULL HOME'S has pivoted from traditional search methods focused primarily on price and specifications. The introduction of the image-based search function emphasizes the importance of visual appeal, enabling users to effortlessly discover builders who match their unique home design visions.

Key Features of the New Image Search Functionality

1. Extensive Collection of Images: The platform utilizes a diverse array of constructor images alongside user-submitted photos, allowing potential homeowners to explore a variety of design options from multiple perspectives. This feature fosters realistic comparisons of aesthetics, as users can see the actual work done by various builders in realistic settings.

2. AI-Driven Style Classification: By incorporating artificial intelligence, LIFULL can automatically categorize an extensive range of construction images into five distinct styles, such as 'Japanese Modern' and 'Simple Modern'. This classification helps users refine their search and align more closely with their personal tastes. The company plans to continually expand the styles available for classification.

3. Targeted Area Filtering: The new image search feature works in conjunction with existing regional filters, enabling users to locate companies and projects that can build in their desired areas. This integration streamlines the process of finding the ideal match for home construction.

Vision for the Future

LIFULL HOME'S aims to enhance the functionality of its image search over time, with plans to augment the library of images and refine the recommendation system for improved user experience. This approach will assist both users and builders in making informed decisions during the custom home construction process.

In a statement by Kengo Masui, CEO of the Custom Residential Division at LIFULL HOME'S, he emphasized the unique challenges faced by users in the custom home sector. Unlike rental or pre-owned properties, where users can easily compare specific listings based on features like location and price, custom homes present additional hurdles due to their unique nature. With fewer people having experience building custom homes, many end up spending considerable time collecting information from various sources such as expos, websites, and social media to find the right builder.

To support users in overcoming these limitations, LIFULL HOME'S is set to launch a new feature starting March 2024, which will showcase testimonials and images submitted by clients who have built custom homes. As of July 2025, approximately 1,000 testimonials and around 10,000 user-submitted images will be featured on the website. This aligns with the growing trend where users are increasingly turning to social media platforms like Instagram to scout for builders based on visual content. By harnessing this trend, LIFULL HOME'S seeks to provide a more intuitive and user-friendly platform for finding the ideal construction partner.

In essence, LIFULL HOME'S recognizes the varied levels of experience and knowledge that potential homeowners possess when it comes to custom builds. Therefore, the company is committed to continually innovating and evolving its services to ensure every user has the opportunity to connect with the right builder, regardless of their prior experience.

About LIFULL HOME'S

LIFULL HOME'S, under the motto “Unlock your dream!”, is an extensive real estate and housing information service covering everything from rentals to purchases and custom home building. The platform’s mission is to provide personalized information that helps individuals realize their dreams, ultimately broadening possibilities for how they live.

To learn more about LIFULL HOME'S, visit LIFULL HOME'S.