#Japan #Tokyo #MOMENTUM #Opt #ACP Safe Video Ads

Momentum Partners with Opt for Enhanced Advertising Safety

Momentum Inc., based in Minato, Tokyo, has officially accredited Opt, located in Chiyoda, Tokyo, as a partner for its robust ad verification initiative called the "ACP Safe Video Ads." This collaboration aims to bolster brand protection for advertisers using YouTube, ensuring a more trustworthy digital advertisement experience.

The Context

YouTube is an alluring advertising platform, boasting an extensive inventory that attracts users from around the globe. However, with the rise of User-Generated Content (UGC), it also contains an array of videos that might potentially harm advertisers' brand images. Instances of hate speech, violent content, and misinformation can lead to discontent among viewers and jeopardize the trust advertisers place in social media platforms.

Collaborating with Opt

As part of this initiative, Opt has employed Momentum's "HYTRA DASHBOARD Channel Unsafe List" to enhance their risk management strategies. Achieving Partner Certification under the ACP Safe Video Ads program signifies that Opt is a reliable agency for advertisers, dedicated to brand safety and effective risk management.

The ACP Safe Video Ads program sets the standards for ensuring reliable ad placements. By leveraging Momentum's non-recommended and recommended channel lists through the HYTRA DASHBOARD, the initiative aims to identify trustworthy partner agencies. Regular training sessions and updates for participating partners enable them to gain unique insights and knowledge, helping them to stand out among other agencies. The program aspires to serve as a benchmark for advertisers in their selection of ad partners.

For more detailed insights into the collaboration with Opt, readers can explore the interview titled "Transparency in Advertising Distribution with Opt Inc." here.

What is the HYTRA DASHBOARD Channel Unsafe List?

The "HYTRA DASHBOARD Channel Unsafe List" plays a crucial role in securing brand safety in YouTube advertising. By filtering non-recommended channels, it minimizes the risk of brand damage associated with ad placements. Momentum ensures the accuracy of the list through both automated judgments and manual checks by dedicated operators. This double-checking process guarantees the creation of a high-quality block list that safeguards advertisers’ brands. Furthermore, the automation of list settings is aimed at significantly reducing operational costs.

Understanding Ad Verification

Ad verification involves a system designed to measure the value of advertisements while considering ad fraud, brand safety, and viewability. It is essential to prevent inappropriate ad placements that could undermine the credibility of the brands involved.

About Opt Inc.

Opt is driven by its purpose: "To create new value through industrial transformation and solve societal issues." The company aspires to be a growth leader that supports its customers in comprehending end-users effectively and contributes to their sustainable business growth. Opt seeks to transform the advertising industry (Advertising Transformation®) to achieve longer-term industrial transformations (Industrial Transformation®). More about Opt can be found here.

About Momentum Inc.

Momentum is a pioneering ad verification solution company focused on enhancing the Japanese digital advertising landscape by leveraging specialized language analysis technology and proprietary data to detect ad fraud. Their solutions are broadly adopted across domestic advertising agencies and platforms. The Agency Certification Program (ACP) and Platform Certification Program (PCP) showcase their commitment to partnering with Japan's leading firms. Momentum's mission is to eliminate worthless ads, contributing to the healthy development of the digital advertising market. Learn more about Momentum here.