New Upcycled Bags from SEAL Use Recycled Bicycle Tires for Sustainability
Introducing a Unique Collaboration
Upcycling brand SEAL, launched by Mond Design Co., is set to revolutionize sustainability in fashion with its latest creation: shoulder bags crafted from recycled bicycle tires. In collaboration with Daitari, a share bicycle service operated by Sinanen Mobility PLUS Co., these bags aim not only to promote environmental consciousness but also to showcase the beauty of repurposed materials.
Background on SEAL
Based in Minato, Tokyo, SEAL is known for its innovative upcycling practices, transforming materials often considered waste into stylish products. With a focus on sustainability and craftsmanship, every piece is made in Japan, emphasizing quality and attention to detail.
About the Partnership
Sinanen Mobility PLUS provides maintenance for various share bicycles, including Daitari, and frequently replaces worn-out parts such as tires. Traditionally, these used tire tubes have been discarded, contributing to waste. However, this partnership with SEAL signifies a shift towards sustainability, as these materials are now given a new life in the form of fashionable bags.
The New Shoulder Bag
The newly released shoulder bag model, based on SEAL's popular Organizer Shoulder Bag, utilizes bicycle tire tubes as the main outer material. Each bag showcases a distinctive character, with every individual tube stitched together meticulously to enhance its unique aesthetic. Not only is the bag stylish, but it is also durable, lightweight, and waterproof, making it a perfect companion for cycling trips and outdoor adventures.
A Message of Sustainability
SEAL believes in shifting the mindset from 'disposing' of unused materials to 'utilizing' them. This initiative serves as a thought-provoking reminder of the possibilities inherent in everyday products typically regarded as waste. SEAL will continue to advance its upcycling mission, encouraging consumers to appreciate the potential of discarded items and contribute to environmental conservation.
Product Details
About SEAL's Commitment
SEAL is dedicated to providing unique and original products made by skilled craftsmen in Japan. Through the use of reclaimed materials, including collaborations with various textiles, SEAL expands access to personalized and environmentally friendly fashion options. In addition, SEAL is actively involved in social contribution efforts, supporting organizations such as WWF Japan, and encouraging customers to partake in meaningful initiatives such as tree planting.
Company Overview
Upcycling brand SEAL, launched by Mond Design Co., is set to revolutionize sustainability in fashion with its latest creation: shoulder bags crafted from recycled bicycle tires. In collaboration with Daitari, a share bicycle service operated by Sinanen Mobility PLUS Co., these bags aim not only to promote environmental consciousness but also to showcase the beauty of repurposed materials.
Background on SEAL
Based in Minato, Tokyo, SEAL is known for its innovative upcycling practices, transforming materials often considered waste into stylish products. With a focus on sustainability and craftsmanship, every piece is made in Japan, emphasizing quality and attention to detail.
About the Partnership
Sinanen Mobility PLUS provides maintenance for various share bicycles, including Daitari, and frequently replaces worn-out parts such as tires. Traditionally, these used tire tubes have been discarded, contributing to waste. However, this partnership with SEAL signifies a shift towards sustainability, as these materials are now given a new life in the form of fashionable bags.
The New Shoulder Bag
The newly released shoulder bag model, based on SEAL's popular Organizer Shoulder Bag, utilizes bicycle tire tubes as the main outer material. Each bag showcases a distinctive character, with every individual tube stitched together meticulously to enhance its unique aesthetic. Not only is the bag stylish, but it is also durable, lightweight, and waterproof, making it a perfect companion for cycling trips and outdoor adventures.
A Message of Sustainability
SEAL believes in shifting the mindset from 'disposing' of unused materials to 'utilizing' them. This initiative serves as a thought-provoking reminder of the possibilities inherent in everyday products typically regarded as waste. SEAL will continue to advance its upcycling mission, encouraging consumers to appreciate the potential of discarded items and contribute to environmental conservation.
Product Details
- - Product Name: Organizer Shoulder Bag (Cycle Model)
- - Dimensions: W240 x H140 x D60 mm
- - Materials: Bicycle tire tubes, nylon, waterproof zipper
- - Price: ¥19,800 (tax included)
- - Release Date: May 29, 2025
- - Availability: SEAL Omotesando flagship store and SEAL's online store
About SEAL's Commitment
SEAL is dedicated to providing unique and original products made by skilled craftsmen in Japan. Through the use of reclaimed materials, including collaborations with various textiles, SEAL expands access to personalized and environmentally friendly fashion options. In addition, SEAL is actively involved in social contribution efforts, supporting organizations such as WWF Japan, and encouraging customers to partake in meaningful initiatives such as tree planting.
Company Overview
- - Company Name: Mond Design Co.
- - Headquarters: 5-17-12, Rion Minami Aoyama 3F, Minato-ku, Tokyo, 107-0062
- - Established: November 17, 2006
- - Capital: ¥10 million
- - CEO: Yohei Horiike
- - Website: Mond Design
- - Social Media: Facebook, Instagram
Topics Consumer Products & Retail）
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