rom&nd Launches Revolutionizing Keyring Comb for Hair Styling
The renowned cosmetic brand, rom&nd, has made a name for itself with its vibrant color palettes and trendy makeup items. As the demand for well-styled hair, especially the popular “mori-bang” (styled bangs), continues to rise, rom&nd is excited to unveil its latest beauty innovation—the
Folding Keyring Comb. This versatile hair tool allows users to maintain stylish hair effortlessly at any time and place. The product will be available in stores starting July 17, 2026, at various
Don Quijote locations across the country.
Riding the Keyring Trend into Hair Care
Recent years have seen a surge in the popularity of social media and video content, causing a shift in beauty focus from makeup alone to hair styling as well. The specific trend of well-kept bangs has become a key element in creating a positive first impression, making it essential for many individuals to refine their hairstyles while on the go.
In response to this need, rom&nd has crafted the Folding Keyring Comb to help users manage their bangs and side bangs effortlessly. This unique comb not only offers natural smoothing but also imparts a lustrous shine to the hair. Designed to be compact and attachable to bags and pouches, it allows for quick fixes to hair whenever necessary—making it a practical addition to any beauty kit.
A Stylish Collaboration with Influencer Kirari
To promote this new product, rom&nd has partnered with popular influencer
Kirari, who has over one million followers across social platforms. Kirari is known for her appearances in fashion magazines, runway shows, and her influential presence online. With her involvement, rom&nd aims to emphasize the importance of a total styling approach that includes both makeup and hair—especially appealing to Generation Z consumers. The collaboration encourages a more enjoyable daily styling routine while enhancing the overall beauty experience.
Product Details
The Folding Keyring Comb comes in three vibrant colors: Pink, Purple, and Blue, catering to various personal styles. Its compact dimensions—
W56mm x D17mm x H158mm, and a lightweight of
48g—make it a convenient accessory to carry everywhere. Priced at
1,760 yen (including tax), this comb is set to become a daily essential for those seeking stylish hair on the go.
Unique Features of the Keyring Comb
1.
Natural Styling: The comb is designed to provide users with smooth and shiny hair with minimal effort. It enhances the natural flow of hair while keeping bangs and side bangs perfectly styled.
2.
Portable and Stylish: With a folding design, the comb is easy to store in a bag without taking up much space. The keyring feature allows it to attach to your favorite bag seamlessly, adding a fashionable touch to your accessories while remaining fully functional.
In short, rom&nd's Keyring Comb embodies creativity and functionality, allowing users to achieve their desired hair look anywhere.
Developer's Insight
The creators of the keyring comb focused on making a product that not only caters to practicality but also serves as a stylish accessory. The aim was to ensure that consumers could carry it with them seamlessly while enjoying a new and improved styling routine.
About rom&nd
Founded in 2016 by beauty creator
Min Se-loom in South Korea, rom&nd emphasizes personal color and stunning color choices. After launching its successful ‘Juicy Lasting Tint’ in Japan in 2019, the brand spearheaded the tint lip trend and has consistently delivered hit products across various makeup categories.
About iFamily SC Co., Ltd.
This company has been driving standards in the wedding industry since its inception in 2000. They later ventured into cosmetics, leveraging their rich content and consumer experiences. Following their IPO in 2021, they now distribute rom&nd products to over 40 countries, solidifying their status as a global brand.