#Japan #Tokyo #Palatinose #Mitsui DM Sugar #Nomanaight Water

Mitsui DM Sugar Advocates for Heatstroke Prevention at 2025 Symposium

Mitsui DM Sugar Co., Ltd., renowned for its sugar products including the "Spoon" and "Bara" brands, proudly participated as a supportive enterprise in the "Public-Private Partnership Heatstroke Prevention Symposium 2025" held on May 20 at the Akasaka Community Center in Tokyo. The company, led by CEO Taku Morimoto, has been promoting the importance of hydration with Palatinose®, a natural sugar that aids in slow fluid absorption, during the event.

A Call for Action Against Heatstroke

The symposium was built on the theme of sharing heatstroke prevention information to help everyone enjoy a safe and entertained summer. Representatives from the Ministry of the Environment, Ministry of Education, Culture, Sports, Science and Technology, and Japan’s Fire and Disaster Management Agency provided up-to-date advisories on heatstroke prevention. This event also featured a panel discussion with experts and Olympic gold medalists, showcasing various initiatives taken by both the public and private sectors to combat heat-related illnesses.

In an inspiring opening speech, Keijiro Asa, the Minister of the Environment, set the tone for the day. The event culminated in a rallying call led by Masahiro Okuno, Executive Officer in charge of Life Energy Business Development at Mitsui DM Sugar, inviting guests to cheer together, creating a lively atmosphere fueled by a shared sense of solidarity and commitment to tackle heatstroke.

Mitsui DM Sugar’s Role and Contributions

As a supportive member of the "Heatstroke Prevention Voice Program," Mitsui DM Sugar presented the benefits of Palatinose® as an optimal carbohydrate for hydration during physical activity. This unique sugar is gradually absorbed, making it especially suitable for situations with limited opportunities for hydration, such as during physical exertion, while sleeping, or for the elderly and those who often overlook hydration.

During the event, their booth featured not only Palatinose® but also their innovative product collaboration with Saraya Co., Ltd., called "Nomanaight Water." This drink is specifically designed to support hydration during hot nights, containing balanced minerals and backed by recent research emphasizing the importance of fluid intake before sleep. The product received considerable interest from attendees, reflecting its potential impact on preventing heat-related health issues.

More than Just a Product

Mitsui DM Sugar’s commitment reaches beyond product promotion; they're dedicated to increasing public awareness about the significance of proper hydration. Their active participation in events like the Heatstroke Prevention Symposium illustrates their proactive approach in creating a healthier society and combating heatstroke risks during sweltering summers.

Conclusion: A Bright Future Ahead

Looking ahead, Mitsui DM Sugar aims to continue its crucial work in heatstroke prevention advocacy, firmly believing in the power of collaboration between public and private sectors to address this pressing issue. With products like Palatinose® and innovative concepts such as Nomanaight Water, the company is poised to lead the charge in encouraging better health practices as summer temperatures rise.

The symposium was supported by a range of organizations, including the Ministry of the Environment, Ministry of Education, Culture, Sports, Science and Technology, and the Japan Fire and Disaster Management Agency, demonstrating a unified front against the escalating concerns of heat-related health risks. As we approach hotter seasons, Mitsui DM Sugar stands ready to guide consumers towards safer summer experiences.

Event Details

• - Date: May 20, 2025, from 10:00 AM to 5:00 PM
• - Location: Akasaka Community Center, Minato City, Tokyo
• - Participants: Companies, local governments, and various related organizations nationwide
• - Hosted by: Heatstroke Prevention Voice Program
• - Co-hosted by: Minato City, Tokyo
• - Supported by: Environment Ministry, Education, Culture, Sports, Science and Technology Ministry, Japan Fire and Disaster Management Agency
• - Official Website: Heatstroke Prevention Symposium

By integrating science with health awareness, Mitsui DM Sugar is not only promoting products but is actively engaged in creating a healthier future for all. Together, through education and hydration strategies, we can ensure a safe and enjoyable summer for everyone.