Sakana Bacca: A New Approach to Food Producer Collaboration
The vision of Foodison, under the leadership of CEO Tohru Yamamoto, is to create a new cycle in fresh food distribution. To realize this vision, the company operates Sakana Bacca, an innovative fish shop that has taken a proactive step to support food producers without physical stores. Recently, Sakana Bacca collaborated with Fukumimi Kimchi, which specializes in additive-free kimchi, to conduct a trial of sidewalk sales at their three locations in Nakameguro, Toritsu-daigaku, and Nakanobu.
In this unique collaboration, customers are offered an exciting new way to enjoy seafood combined with kimchi, receiving positive feedback. This approach aims to deliver lesser-known local delicacies and unique foods to a broader audience, fostering a