Sakana Bacca's Mission
2025-07-03 07:40:18

Sakana Bacca: Supporting Non-Store Food Producers to Expand Awareness

Sakana Bacca: A New Approach to Food Producer Collaboration



The vision of Foodison, under the leadership of CEO Tohru Yamamoto, is to create a new cycle in fresh food distribution. To realize this vision, the company operates Sakana Bacca, an innovative fish shop that has taken a proactive step to support food producers without physical stores. Recently, Sakana Bacca collaborated with Fukumimi Kimchi, which specializes in additive-free kimchi, to conduct a trial of sidewalk sales at their three locations in Nakameguro, Toritsu-daigaku, and Nakanobu.

In this unique collaboration, customers are offered an exciting new way to enjoy seafood combined with kimchi, receiving positive feedback. This approach aims to deliver lesser-known local delicacies and unique foods to a broader audience, fostering a


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