#Japan #Shibuya #BREWDOG #FUJI ROCK LAGER #Fuji Rock

Experience the Excitement of Fuji Rock at BrewDog

On May 23rd, Shibuya PARCO will come alive with the essence of the iconic Fuji Rock Festival as it hosts a one-night-only event titled "Fuji Rock Pre-VIBES with BrewDog." This special occasion promises to bring back the thrill of the festival with electrifying music, unique brews, and delicious festival eats. If you’ve ever been captivated by the sounds and sights of Fuji Rock, this event is an irresistible opportunity to relive that joy.

A Toast to Nature and Music

The event will feature a unique beer specially crafted for the festival, the "Fuji Rock Lager". This refreshing brew brings together citrusy notes that perfectly complement the vibrant atmosphere of the mountains. Designed with the Fuji Rock Festival in mind, it has a crisp finish that resonates with the joy of summer music and sunshine. The flavor profile allows you to indulge in the delightful experience of enjoying live music in nature, making it a true blessing for beer enthusiasts.

What to Expect at the Event

"Fuji Rock Pre-VIBES" is not just about the beer; it's an immersive experience that brings the spirit of Fuji Rock to urban Tokyo. Attendees will be among the first to taste the "Fuji Rock Lager" alongside breathtaking visuals and stirring music projected on a massive LED screen, creating an enchanting environment reminiscent of the festival itself. The atmosphere is designed to evoke memories of summers spent dancing to live music in nature's embrace.

For food lovers, the event will feature iconic festival dishes like "Mochi Buta Don" and "Kiri Zai Meshi" available in limited quantities. DJ performances will also grace the event, playing a selection of music that resonates with the heart of Fuji Rock. This gathering is a haven for music and food lovers alike, offering a perfect marriage of flavors and sounds.

Event Details

• - Date: May 23
• - Location: Shibuya PARCO, 10th Floor, PBOX (15-1 Udagawacho, Shibuya, Tokyo)
• - Time: 5:30 PM to 9:30 PM
• - Menu: Traditional festival foods - "Mochi Buta Don" and "Kiri Zai Meshi", along with BrewDog's "Fuji Rock Lager" and "Punk IPA".
• - Performers: DJ acts include DONGROSSO and SAMO.
• - Entrance: Free with a one-drink order policy.

Note: Guests are encouraged to use public transport, as alcohol will be served. There will be age verification, so please bring identification.

Exciting Festival Flavors

Mochi Buta Don: Priced at 500 yen, this dish features tender pork marinated in a sweet and savory sauce cooked to perfection. Its harmonious pairing with rice makes it a favorite among festival-goers for its nostalgic flavor that revitalizes the spirit.

Kiri Zai Meshi: Another festival staple priced at 500 yen, this dish combines finely shredded vegetables like nozawana, carrot, and daikon with natto, served over warm rice. With its fresh, crunchy texture and simple ingredients, it’s a comforting choice during the summer heat.

New Beer Release

Fuji Rock Lager: Enjoy this exciting new product for 500 yen, or get a collectible aluminum cup for 1,000 yen. The brew combines fruity aromas of grapefruit, mango, and lime with a refreshing finish, making it the perfect companion to your summer music adventures.

Punk IPA: A signature creation of BrewDog that offers tropical fruit notes coupled with a hint of caramel and a sharp bitterness at 500 yen, or with the collectible cup for 1,000 yen.

Artists to Look For

DONGROSSO: Formed through the collaboration of childhood friends and renowned DJ/producer Shinichi Osawa, this group is known for their deep, danceable beats that captivate audiences.

SAMO: This talented DJ began her journey in Osaka and is set to perform at major events, including the upcoming Fuji Rock Festival. Her energetic sets are designed to make everyone want to dance.

Exclusive Participant Gifts

Attendees of "Fuji Rock Pre-VIBES" will receive a free original sticker celebrating the launch of the "Fuji Rock Lager," and may even be lucky enough to score a limited-edition t-shirt. Note that items are available only while supplies last.

If you can’t make it to the event, don’t fret! You can experience the "Fuji Rock Lager" at BrewDog Roppongi during a preview tapping event on May 26 at 5:00 PM. With over 20 different types of draft beer, including this new brew and their flagship "Punk IPA," it’s a great way to get a taste of the festival vibe.

About BrewDog

Founded in 2007 in Scotland, BrewDog has grown to become the leading craft beer brand in the UK, known for its innovative flavors and commitment to quality. With over 100 bars worldwide, BrewDog is dedicated to creating unique beer experiences. Their "Punk IPA" remains a classic, laced with tropical fruit flavors that have made it a fan favorite since the brand's inception.

Don’t miss this unique opportunity to immerse yourself in the excitement of the Fuji Rock Festival, all while enjoying fantastic food and beer. Gather your friends and join us in Shibuya for this unforgettable night!