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Discover the MiR Aqua Cleansing Serum

Transform Your Skincare Routine

Beginning on September 4, the MiR Aqua Cleansing Serum will revolutionize your daily beauty regimen. This innovative product, developed by MiR, a skincare company based in Tokyo, answers the needs of busy women who seek efficiency without sacrificing care for their skin. With this one product, users can enjoy the benefits of a makeup remover, face cleanser, and hydrating booster in one smooth application.

Origin of the Product

The inception of the MiR Aqua Cleansing Serum can be traced back to the personal experiences of MiR's founder, Mari Kumagai, who struggled with skin issues during her time as a beauty expert in the U.S. and Germany. After years of trying various treatments and products without success, she discovered the efficacy of a no-rinse cleansing method used in water-hard regions. This method helped her deal with dryness and breakouts that previously plagued her skin.

Mari's fascination with cleansers that minimize skin exposure to harsh ingredients was solidified further during her tenure as an aesthetician in Munich. Here, she honed her skills and witnessed firsthand how the right cleansing methods lead to glowing skin. With a desire to assist others in reclaiming their self-confidence through skincare, Kumagai developed the MiR Aqua Cleansing Serum.

The Unique Formula

One of the defining characteristics of the MiR Aqua Cleansing Serum is its comprehensive formulation, designed to cater to the modern woman's diverse needs. Composed of 94.8% serum-derived ingredients, including highly-revered ectoin and three types of human-type ceramides, it not only lifts makeup and impurities but also maintains moisture levels in the skin. This is crucial, as excessive cleansing can impair the skin's barrier function, leading to dryness and irritation.

Instead of stripping the skin of moisture, this serum ensures that each swipe actually nourishes and hydrates, creating a unique experience where the more you cleanse, the more hydrated your skin becomes.

Texture and Application

Designed with a robust, gel-like texture, the MiR Aqua Cleansing Serum glides easily over the skin. Simply saturate a cotton pad with an appropriate amount of the serum, and gently wipe over your face to swiftly remove stubborn makeup and dirt, including impurities embedded deep within your pores.

Unlike many products on the market, MiR's formula is free from mineral oils and petroleum-based surfactants, making it safe for use even with eyelash extensions. With its rich blend of pore-clearing ingredients, this serum promotes clear skin while minimizing visible pores.

Commitment to Sensitivity

In pursuing product excellence, MiR has embraced a strict additive-free and non-ionic formulation conducive to sensitive skin. This approach guarantees a consistent cleansing experience regardless of water quality, making it suitable for users around the globe.

Final Thoughts

The MiR Aqua Cleansing Serum embodies a progressive approach to beauty, encouraging users to foster a relationship with their skin that prioritizes health over harsh treatments. As this versatile product hits the market, it presents an opportunity for a new skincare experience emphasizing balance between purification and hydration.

Product Details

Product Name: MiR Aqua Cleansing Serum
Volume: 250mL
Price: 3,280 yen (incl. tax)
Pre-order Date: August 20, 2025
Release Date: September 4, 2025

To order, visit here.

About MiR

MiR, which stands for 'me' in German, is a skincare brand dedicated to empowering individuality through beauty. Founded by Mari Kumagai, who brings a wealth of global experience, MiR represents a commitment to delivering products that rekindle confidence and promote a positive life.

For further information, you can visit the official website at MiR Tokyo or explore the brand's Instagram at @mir_tokyo.