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Groups360 and Hyatt: A New Era of Group Booking

In a significant move to streamline the hotel booking process for group planners, Groups360 has partnered with Hyatt to introduce an instant online booking feature aimed at enhancing the efficiency of meetings and events planning. This innovative solution is set to launch in early 2026, paving the way for a more accessible and agile booking experience for planners across the globe.

The Evolution of Booking in the Hospitality Sector

Traditionally, planning group accommodations involved cumbersome communication through Request for Proposals (RFPs), which often delayed the booking process. However, with the integration of Hyatt properties into Groups360's GroupSync Marketplace, meeting organizers will now be able to access real-time availability and rates for hotel rooms and meeting spaces, drastically reducing the time spent securing accommodations.

Steve Enselein, Senior Vice President of Events at Hyatt, emphasized the importance of this development: "As one of the leaders in the hotel industry putting this technology into widespread practice, we are meeting event planners where they are in this evolving industry." This advancement not only supports meeting planners but also provides Hyatt a competitive edge in the group travel market.

Instant Access to Information and Booking

The GroupSync Marketplace allows planners to filter and search for hotel options based on real-time data, making it easier to pinpoint venues that meet their specifications. Once a property is chosen, planners can seamlessly book guest rooms, event spaces, and even catering or audio-visual equipment all in one online transaction. This comprehensive approach simplifies logistics, making the planning process less daunting.

For more intricate events, organizers retain the option to send traditional RFPs through GroupSync, maintaining flexibility in how they approach the booking process. This dual strategy ensures that large or complex events are still managed with the attention and detail they require.

Meeting the Needs of Modern Event Planners

Kemp Gallineau, CEO of Groups360, remarked on the partnership's significance: "The inclusion of Hyatt properties in GroupSync Marketplace will serve to meet the evolving needs of the group meeting and event market, while positively impacting the experience for all attendees and stakeholders." As the landscape for group travel continues to evolve, technology increasingly plays a pivotal role in redefining how accommodations are booked.

Beginning in early 2026, meeting and event planners will find expanded options for instant online bookings across 32,000 cities worldwide, including major group travel destinations. As the first platform to facilitate large-scale instant online bookings for groups, Groups360 is poised to redefine industry standards.

Looking Ahead

Hyatt’s commitment to incorporating these advanced booking capabilities into its operations signifies a leap forward in hospitality technology. By aiming to provide quicker and more reliable service, both Hyatt and Groups360 are positioning themselves as frontrunners in a sector that demands agility and adaptability.

As this partnership takes shape, the future of event planning looks brighter with enhanced options for efficiency and convenience. For planners, the journey from initial contact to finalized bookings will become less complex and more streamlined, ensuring that their events run smoothly and successfully.

For more information, visit Groups360 and witness how they are transforming the group travel experience.