Hisense Launches Innovative Home Tech Ahead of FIFA World Cup 2026™ Countdown
As the excitement builds for the FIFA World Cup 2026™, which is now just 50 days away, Hisense is making waves in the consumer electronics space. Known for its innovative approach to home appliances and entertainment technology, the brand is using this massive global event as an opportunity to showcase its newest products designed for the ultimate fan experience. With a history of being an official FIFA World Cup sponsor since 2018, Hisense continues to leverage this prestigious platform to connect with sports enthusiasts around the world.
At the forefront of Hisense's campaign is its groundbreaking RGB MiniLED technology, which promises to redefine how fans experience match days from the comfort of their homes. The flagship UR9 Series TV, along with its premium UX model, boasts an RGB MiniLED backlight and Hi-View AI Engine RGB processor, achieving 100% BT.2020 color coverage. This level of precision guarantees vibrant and accurate colors that illuminate the action on screen, making every goal and tackle more thrilling.
The UR9 Series is not only visually stunning but also offers a native 180Hz refresh rate and a sophisticated 4.1.2 Multi-Channel audio system honed by audio experts Devialet. This means that viewers will enjoy sound quality that matches the incredible visuals, transforming their living rooms into personal stadiums. Furthermore, the TVs have region-specific enhancements such as Anti-Reflection technology for European and Australian viewers, and Obsidian Panel features for fans in the Americas.
Hisense also made headlines with its recent announcement at an event hosted by FIFA in Zurich. The company confirmed its role as the official Video Assistant Referee (VAR) Review TV Provider for the upcoming tournament across the USA, Canada, and Mexico. This includes outfitting the FIFA World Cup Video Operation Room with cutting-edge RGB MiniLED TVs, further ensuring the highest standards in match footage and referee reviews.
In addition to redefining television viewing, Hisense is also enhancing the overall entertainment experience with its advanced laser display projectors. The XR10 Laser Projector is designed for high-performance viewing, featuring an impressive brightness of 6,000 lumens and a remarkable contrast ratio. This projector offers not just an immersive view but also a projection size of up to 300 inches, making match days an extraordinary experience.
Further expanding its presence in home technology, Hisense's range of intelligent home appliances is geared towards creating a connected living environment. The U8 air conditioner, which has received recognition from the Red Dot Award, is designed to combine aesthetics with efficient climate control. Meanwhile, the PureFlat Smart Series refrigerator uses the ConnectLife platform to facilitate seamless connectivity across devices, making it easier for families to plan meals and communicate while enjoying the matches.
With the countdown to the FIFA World Cup 2026™ gaining momentum, Hisense is more committed than ever to merging high-tech innovation with the passion of global sports. By providing outstanding viewing experiences and smarter, connected living solutions, the company aims to not only bring fans closer to the game but also to each other. Hisense's dedication to 'Innovating a Brighter Life' underscores its mission to enhance everyday experiences, transforming ordinary moments into extraordinary memories against the backdrop of one of the world's biggest sporting events.
Founded in 1969, Hisense has established itself as a global leader in consumer electronics and home appliances, operating in over 160 countries. Omdia reports that Hisense has earned the top position in the global market for televisions measuring 100 inches or more, solidifying its place at the forefront of technological advancements. With its official sponsorship of the FIFA World Cup 2026™, Hisense continues to pursue partnerships that engage audiences worldwide in innovative and impactful ways.
At the forefront of Hisense's campaign is its groundbreaking RGB MiniLED technology, which promises to redefine how fans experience match days from the comfort of their homes. The flagship UR9 Series TV, along with its premium UX model, boasts an RGB MiniLED backlight and Hi-View AI Engine RGB processor, achieving 100% BT.2020 color coverage. This level of precision guarantees vibrant and accurate colors that illuminate the action on screen, making every goal and tackle more thrilling.
The UR9 Series is not only visually stunning but also offers a native 180Hz refresh rate and a sophisticated 4.1.2 Multi-Channel audio system honed by audio experts Devialet. This means that viewers will enjoy sound quality that matches the incredible visuals, transforming their living rooms into personal stadiums. Furthermore, the TVs have region-specific enhancements such as Anti-Reflection technology for European and Australian viewers, and Obsidian Panel features for fans in the Americas.
Hisense also made headlines with its recent announcement at an event hosted by FIFA in Zurich. The company confirmed its role as the official Video Assistant Referee (VAR) Review TV Provider for the upcoming tournament across the USA, Canada, and Mexico. This includes outfitting the FIFA World Cup Video Operation Room with cutting-edge RGB MiniLED TVs, further ensuring the highest standards in match footage and referee reviews.
In addition to redefining television viewing, Hisense is also enhancing the overall entertainment experience with its advanced laser display projectors. The XR10 Laser Projector is designed for high-performance viewing, featuring an impressive brightness of 6,000 lumens and a remarkable contrast ratio. This projector offers not just an immersive view but also a projection size of up to 300 inches, making match days an extraordinary experience.
Further expanding its presence in home technology, Hisense's range of intelligent home appliances is geared towards creating a connected living environment. The U8 air conditioner, which has received recognition from the Red Dot Award, is designed to combine aesthetics with efficient climate control. Meanwhile, the PureFlat Smart Series refrigerator uses the ConnectLife platform to facilitate seamless connectivity across devices, making it easier for families to plan meals and communicate while enjoying the matches.
With the countdown to the FIFA World Cup 2026™ gaining momentum, Hisense is more committed than ever to merging high-tech innovation with the passion of global sports. By providing outstanding viewing experiences and smarter, connected living solutions, the company aims to not only bring fans closer to the game but also to each other. Hisense's dedication to 'Innovating a Brighter Life' underscores its mission to enhance everyday experiences, transforming ordinary moments into extraordinary memories against the backdrop of one of the world's biggest sporting events.
Founded in 1969, Hisense has established itself as a global leader in consumer electronics and home appliances, operating in over 160 countries. Omdia reports that Hisense has earned the top position in the global market for televisions measuring 100 inches or more, solidifying its place at the forefront of technological advancements. With its official sponsorship of the FIFA World Cup 2026™, Hisense continues to pursue partnerships that engage audiences worldwide in innovative and impactful ways.
Topics Consumer Products & Retail）
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