GetYourGuide Revolutionizes Travel with Innovative New Tools and Event Experiences

In April 2025, GetYourGuide launched an impressive array of new tools aimed at enhancing the travel experience for both operators and travelers. As a prominent marketplace for unforgettable travel experiences, the company has broadened its offerings to include live events, allowing users to access a multi-billion dollar market directly through their app.

New Features Designed for Growth

Under the banner of "Step into the Spotlight," GetYourGuide has introduced features to empower experience operators. These include AI Content Insights which provide actionable recommendations to improve listing accuracy, ensuring that travelers can book with confidence. The company recognizes that with increased accuracy, travelers are more inclined to engage with the services offered.

Additionally, the new seat selection feature allows customers to choose their seats for specific shows, starting initially with MGM Resorts’ renowned Cirque du Soleil performances in Las Vegas. This capability not only streamlines the booking process but also introduces flexibility, allowing spontaneous travelers to make last-minute decisions with ease.

Focusing on Customer Experience

Today's landscape shows that a staggering 25% of travelers are likely to attend live events while on vacation, reinforcing the importance of entertainment in travel planning. The new Shows and Events feature provides travelers with a convenient way to book local entertainment, fostering cultural engagement during their travels.

Amber Cartwright, GetYourGuide’s Vice President of User Experience, emphasizes that the company is committed to creating a platform centered on user feedback. The upgraded Review Management and Provider Rating features now enable operators to turn customer feedback into actionable insights, enhancing service quality and fostering trust among users. Research suggests that 91% of travelers regard online reviews with the same weight as personal recommendations, amplifying the importance of this feature in decision-making processes.

Looking Ahead: The Future of Travel Experiences

GetYourGuide's report indicates that the experience sector within the travel industry is poised to exceed $1.8 trillion by the end of 2025, showcasing the growing consumer preference for rich, immersive experiences over traditional tourism. This prediction remains optimistic even amidst fluctuating economic climates, with many travelers indicating a continued commitment to explore new destinations. A recent MMGY study revealed that approximately 83% of Americans plan to continue their travels this year, albeit with considerations for budget and duration.

As part of this vision, GetYourGuide's AI-driven tools will not only benefit existing operators but also attract new ones to the platform, expanding the range of experiences available to travelers. From creating professional driver itineraries to organizing complex logistics with ease, the upgrades aim at providing operators with a competitive advantage in a rapidly evolving marketplace.

Conclusion

With its latest initiatives, GetYourGuide stands at the forefront of travel innovation, enhancing the experience for both operators and travelers alike. The exciting blend of technology and personal engagement promises a brighter, more interactive future for the global travel community. Whether it's exploring iconic attractions or attending culturally rich events, GetYourGuide is dedicated to transforming how we perceive travel experiences.

For those eager to explore the world with confidence, GetYourGuide opens the door to a vibrant array of opportunities waiting to be discovered. The platform continues to deliver everything from local tours and exclusive access to must-see attractions, ensuring that your next adventure is just a few clicks away.